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How can I buy digital out-of-home media programmatically?

…digital out-of-home programmatically? Do you have … · …out-of-home to your programmatic campaign. It’s … · …paign. “With programmatic digital out-of-ho… · …l online and mobile programmatic: the way audience… · …ry similar to other programmatic media. As with an… · … impossible. Adding programmatic digital out-of-ho… · …ly from traditional programmatic. Here’s what yo… · …airly new medium in programmatic and there a sligh… · …ome and traditional programmatic, it’s suggested… · … way as traditional programmatic. Working with the… · …mediums to join the programmatic realm, and as mor… · …o knows, maybe your programmatic campaign will be … · …Did you know you can buy digital out-of-home progr… […]

broadsign.com
Thu, Dec 20, 2018 at 10:16 AM

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Amobee partners with Place Exchange to activate programmatic buying for out-of-home media (Business Wire)

The collaboration allows Amobee clients to converge out-of-home media with other digital channels through Amobee’s demand-side platform, delivering true real-time bidding, seamless workflow integration, and digital attribution. Once an ad has played in physical space, Amobee’s platform generates deep audience insights about the audiences exposed to out-of-home ads. […]

businesswire.com
Mon, Dec 17, 2018 at 6:21 PM

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Panel: The buy side of programmatic DOOH: Ad Club of New York (Video, 27:54)

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vimeo.com
Mon, Dec 17, 2018 at 6:20 PM

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programmatic self-serve ad platform Adelphic integrates DOOH inventory from Rubicon Project (PPC land)

Adelphic says advertisers can access DOOH inventory in multiple formats and locations from Broadsign, available alongside Clear Channel Outdoor, Captivate, and Zoom, all available through Rubicon Project’s private marketplace PMP. Inventory includes digital billboards, roadside spectaculars, shopping malls, elevators, business lobbies and more. […]

ppc.land
Wed, Dec 12, 2018 at 6:14 PM

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Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel (MarTech Today)

Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are rapidly becoming a full-fledged member of the digital ad ecosystem, but that they are creating new kinds of DOOH-enhanced, cross-channel marketing. […]

martechtoday.com
Sun, Dec 9, 2018 at 7:12 PM

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PepsiCo uses programmatic Digital Out-of-Home in their latest brand campaign (Exterion Media)

PepsiCo ran a multi-channel campaign in the Netherlands which included Exterion Media’s digital products. Alongside this, they also used mobile and experiential advertising aiming to reach their target audience and continue the battle against their well-known ´red competitor´… Tesla and Edison, Sherlock and Moriarty, Star Wars and Star Trek - the world is full of rivalries. […]

exterionmedia.com
Tue, Dec 4, 2018 at 7:24 AM

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BroadSign and MobPro enable programmatic buying of combined DOOH and mobile campaigns

…ce can be purchased programmatically, enabling dat… · …om their homes, and programmatic adds a layer of t… · … Vince Banks, VP of programmatic sales operations … · …Through the partnership, both mobile and digital o… […]

broadsign.com
Mon, Dec 3, 2018 at 6:50 PM

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Broadsign and MobPro (now Sage + Archer) form partnership to enable programmatic digital out-of-home and mobile campaigns

…gns to be purchased programmatically. In the part… · …th Broadsign to add programmatic digital out-of-ho… · …ce can be purchased programmatically, enabling dat… · …om their homes, and programmatic adds a layer of t… · … Vince Banks, VP of programmatic sales operations … · … customized SSP for programmatic DOOH transactions… · …MobPro has since rebranded to Sage + Archer Brands… […]

broadsign.com
Mon, Dec 3, 2018 at 10:48 AM

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How XITE reached 250,000 festival-goers with a multichannel programmatic campaign

…creen at all times, programmatic targeting criteri… · …e festival. “With programmatic digital out-of-ho… · …If you’re Dutch and into music, you probably kno… […]

broadsign.com
Mon, Dec 3, 2018 at 6:17 AM

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“The future of OOH is sad”: less personal and more programmatic (OOHToday)

…s personal and more programmatic, which is very sa… · …It will be far less personal and more programmatic… […]

oohtoday.com
Mon, Dec 3, 2018 at 2:30 AM

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Broadsign, MobPro integrate programmatic DOOH and mobile campaign buying (Media4growth)

…th Broadsign to add programmatic digital out-of-ho… · …Brands and agencies can now run hyper-targeted loc… […]

media4growth.com
Fri, Nov 30, 2018 at 2:38 AM

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The Drum: Out-of-home must learn the lessons of online advertising as it adopts programmatic

…ast moving into its programmatic future. Digita… · …Advertising’s oldest format – out of home – … […]

thedrum.com
Wed, Nov 28, 2018 at 7:32 PM

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programmatic Out-of-Home Exchange Place Exchange Joins Network Advertising Initiative (NAI) and Trustworthy Accountability Group (TAG) (DSConnection)

Place Exchange’s acceptance into the organization, following the NAI’s stringent vetting process, reflects the company’s commitment to responsible data collection and its use for digital advertising. […]

digitalsignageconnection.com
Tue, Nov 27, 2018 at 2:05 PM

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‘European OOH Automation & programmatic Buying Technical Workshop’ November 28, 2018, Amsterdam (Ministry of New Media)

09.30 REGISTRATION; 10.00 Welcome | Stephanie Gutnik | VP of Business Development | Broadsign. 10:15 The Sell Side: Channel Conflict in Programmatic. – Jeremy Noya | Digital IT Manager | Exterion NL; – Danny Tournier | Managing Director | Beyond Outdoor; – Daniel Wunsch | Director, International Operations and Network | Executive Channel Network; 11:00 Case Studies: The Real World. […]

2018automation.ministryofnewmedia.com
Thu, Nov 22, 2018 at 7:52 PM

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DOOH ad tech firm voodooh integrates with JCDecaux’s programmatic ad platform VIOOH

…ncludes automation, programmatic and traditional b… · …As an accredited technical partner, voodooh have d… […]

dp-aa.org
Tue, Nov 20, 2018 at 7:14 PM

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