Raw Feed & Search

The Drum: M&As in media were driven largely by programmatic and OOH activity

The takeover of the APN Outdoor Group by JCDecaux and the Adshel Street purchase of oOh! Media in addition to S4 Capital’s second acquisition MightyHive, were prominent movements in the space. Almost a quarter (22%) of all marcoms deals completed globally this year were private equity-backed, representing a 79% increase from 2017. […]

thedrum.com
Wed, Jan 16, 2019 at 6:16 PM

Permalink

Netmining Partners with Vistar Media to Extend Audience Targeting to programmatic Digital Out-of-Home (AP News)

…leading provider of programmatic technology for th… · …Combined with Vistar Media’s proprietary Demand … […]

apnews.com
Wed, Jan 16, 2019 at 6:13 PM

Permalink

The Drum: MediaMath finds a way to make programmatic OOH attributable in the same way as other digital channels

… ads using the same programmatic technology and pl… · …h Place Exchange, a programmatic exchange for out-… · …dia has been bought programmatically but in isolat… · … ads were purchased programmatically through the e… · …MediaMath has launched an omnichannel campaign in … […]

thedrum.com
Fri, Jan 11, 2019 at 11:33 AM

Permalink

How can I buy digital out-of-home media programmatically?

…l online and mobile programmatic: the way audience… · …Before getting started, there is one important way… […]

broadsign.com
Thu, Jan 10, 2019 at 2:22 AM

Permalink

The Drum: SBI Life Insurance invests in programmatic OOH to bridge online and offline in India

…hed India’s first programmatic out-of-home (OOH)… · …sing ecosystem, the programmatic digital out of ho… · …BI Life Insurance has launched India’s first pro… […]

thedrum.com
Wed, Jan 9, 2019 at 12:57 PM

Permalink

Ad Age: SBI Life Insurance Launches a programmatic Digital OOH Campaign in India

…ched the first ever programmatic digital out-of-ho… · …ences & build a programmatic connect thereafte… · …SBI Life Insurance launched the first ever program… […]

adageindia.in
Wed, Jan 9, 2019 at 10:53 AM

Permalink

The economics of programmatic DOOH (The Media Onine)

…e of the publisher, programmatic tools automate tr… · …ped traffic data to programmatically buy ads that … · …mobile ad purchases programmatically, and automate… · …Automated buying and selling in DOOH presents a nu… […]

themediaonline.co.za
Tue, Jan 8, 2019 at 1:00 PM

Permalink

MediaMath and Place Exchange Deliver Industry’s First Out-of-Home programmatic Omnichannel Campaigns (PRNewswire)

… ads were purchased programmatically via the exact… · …high-impact OOH ads programmatically in the physic… · …This marks the first time in digital advertising h… […]

prnewswire.com
Tue, Jan 8, 2019 at 12:42 PM

Permalink

Amobee Partners with Place Exchange to Activate programmatic Buying for Out-of-Home Media (AdTech Daily)

The collaboration allows Amobee clients to converge out-of-home media with other digital channels through Amobee’s demand-side platform, delivering true real-time bidding, seamless workflow integration, and digital attribution. Once an ad has played in physical space, Amobee’s platform generates deep audience insights about the audiences exposed to out-of-home ads. […]

adtechdaily.com
Mon, Jan 7, 2019 at 1:00 PM

Permalink

Lamar director predicts rise of programmatic DOOH and data-triggered creative (Billboard Insider)

…ore interest in the programmatic OOH space thanks … · …layers are shifting programmatic dollars from mobi… · …We’ve seen Demand Side Platforms (DSPs) and Digi… […]

billboardinsider.com
Fri, Jan 4, 2019 at 5:57 PM

Permalink

Will 2019 be the year TV, radio and OOH will be bought programmatically in APAC? (Marketing-Interactive)

…ntly the air around programmatic, in general, need… · … a fear surrounding programmatic. Advertisers and … · …This is to create a programmatic ecosystem which i… · … Specifically for programmatic OOH, clients have… · …t the possibilities programmatic can bring to a ma… · …Sean O’Brien, CEO of Posterscope APAC, explains … […]

marketing-interactive.com
Fri, Jan 4, 2019 at 2:08 AM

Permalink

Tomorrow’s Data And programmatic Metrics

 […]

mediapost.com
Mon, Dec 31, 2018 at 8:04 PM

Permalink

2018: The Year programmatic Cleaned Up And Grew Up

 […]

adexchanger.com
Thu, Dec 27, 2018 at 5:14 PM

Permalink

Toyota Uses programmatic OOH In Turkey To Spread The Word On Hybrid Cars (AdExchanger)

…warion and European programmatic platform Platform… · …Through its agency, Universal McCann, Toyota Turke… […]

adexchanger.com
Wed, Dec 26, 2018 at 4:28 PM

Permalink

Insights on programmatic OOH advertising (OOHToday)

…fic time slots. The programmatic solution is about… · … simply about being programmatic; it is a change i… · …Current manual solutions (used by OOH operators an… […]

oohtoday.com
Wed, Dec 26, 2018 at 4:24 PM

Permalink