…Dr. Banner offers a programmatic platform that let… · …IBO Associates will now be able to select various … […]
…hrough Campsite’s programmatic platform. Laun… · …o expand Astral’s programmatic possibilities,”… · …ader in out-of-home programmatic solutions in Cana… · …This agreement is set to add 240 Astral Digital la… […]
…ite’s Demand-Side programmatic buying platform. … · …Pattison has added its large format digital Super… […]
…But programmatic campaigns are only as good as the… · …means talking about programmatic, and how it can h… · …But programmatic campaigns are only as good as the… […]
…e out-of-home (OOH) programmatic advertising space… · …y experimented with programmatic ad buying platfor… · …Reports say Google are in the process of entering … […]
…full automation and programmatic trading comes wit… · …s. So where does programmatic D/OOH trading bec… · …It’s the p-word on everyone’s lips. But unlike… […]
… in Germany using a programmatic ad-buying process… · …k but not through a programmatic auction. The prog… · …mmatic auction. The programmatic part of the campa… · …Google reportedly plans to expand its outdoor adve… […]
… decades as it goes programmatic, which will only … · …el its growth. With programmatic having revolution… · …encies buying media programmatically today, why is… · …isconceptions about programmatic DOOH that have st… · …As people become increasingly jaded by web and mob… […]
…Simply put, programmatic digital out-of-home is th… · …Simply put, programmatic digital out-of-home is th… […]
William Eccleshare, chairman and chief executive of Clear Channel International, said, “Programmatic buying has revolutionized the buying process in many key media sectors and we believe it will do the same for out-of-home.” Hire Appropriate Talent. Managing these technologies and platforms is a different skill set than negotiating media with another person. […]
…as begun to be sold programmatically. As major pla… · …the DOOH space make programmatic a top priority, i… · …en what the word “programmatic” means. Definin… · …” means. Defining programmatic digital out-of-ho… · …orward. Simply put, programmatic digital out-of-ho… · …re efficient Though programmatic may seem like a p… · …continuing to carry programmatic to greater height… · … time. The shift to programmatic in the DOOH space… · …H inventory is sold programmatically programmatic … · …r RTB, and it turns programmatic sales into an auc… · …cess is known as “programmatic direct.” In thi… · …rmitted to access a programmatic network. These bu… · …ontrol, thus making programmatic direct a more val… · …sand views (CPM) of programmatic direct tends to b… · …al-time bidding and programmatic direct are both l… · …are both lucrative, programmatic direct sales usua… · …les, RTB sales, and programmatic direct sales to k… · …driven advantage of programmatic DOOH The fact tha… · … DOOH The fact that programmatic DOOH is automated… · …s possible to have programmatic sales trigger in … · …argeted data-driven programmatic DOOH can be. The… · …that can be used in programmatic DOOH is virtually… · … buyers, this means programmatic can be the key to… · …for everyone Though programmatic DOOH shares an ov… · …premise with online programmatic advertising, ther… · …e each ad delivered programmatically online result… · …otential for a good programmatic campaign to have … · …g capabilities with programmatic, it’s possible … · … their target. With programmatic, though, it becom… · …ed, the adoption of programmatic DOOH can mean gre… · …orks begin to offer programmatic sales around the … · …nterested in adding programmatic capability to you… · …Updated 08/2018 Around the world, digital out-of-h… […]
… result of boost in programmatic advertising. A… · …creased spending on programmatic advertising, incr… · …The global digital out-of-home (OOH) market is exp… […]
…dora ran a dynamic, programmatic digital out-of-ho… · …To increase awareness of a new offering, foodora r… […]
With Marc Fenty, Stephanie Gutnik, Joe Melendez, and Matt Schuster. From the GO2018 Breakout Sessions. […]
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