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How Convergencia Digital Signage makes premium digital signage in Latin America more affordable and convenient

Sponsored feature. Too often, new businesses in the digital out-of-home space have to compromise on their vision. They want to adopt the latest technologies and deliver an innovative and memorable experience for their audiences, but they don’t have the money to invest in the software that will let them do so. […]

broadsign.com
Thu, Jan 28, 2021 at 11:35 AM

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How Convergencia Digital Signage makes premium digital signage more affordable and convenient

Too often, new businesses in the digital out-of-home space have to compromise on their vision. They want to adopt the latest technologies and deliver an innovative and memorable experience for their audiences, but they don’t have the money to invest in the software that will let them do so. […]

broadsign.com
Thu, Jan 28, 2021 at 10:11 AM

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The Future of Advertising in US Airports According to Clear Channel (Billboard Insider)

By Morten Gotterup, Clear Channel Airports. The arrival of a Covid-19 vaccine in the U.S. in late 2020 bodes well for the health and financial recovery of many Americans headed into 2021. […]

billboardinsider.com
Wed, Jan 27, 2021 at 11:50 PM

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The future of digital out-of-home advertising in Canada remains uncertain (eMarketer)

by Paul Briggs. Lingering concerns about crowded public spaces will potentially drag on the sector for years. On the road to recovery, we expect programmatic buying of digital out-of-home (DOOH) ad inventory will claim a larger share than the small slice it holds today. […]

emarketer.com
Wed, Jan 27, 2021 at 7:37 PM

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How Daktronics, Vistar Media and Circle Graphics are making it through the pandemic (Billboard Insider)

Kerry Yoakum, Rod Rackley, Michael Provenzano, Jeremy Johnson. The OAAA’s Kerry Yoakum moderated a brisk panel discussion in which three out of home industry suppliers reviewed 2020 and discussed the outlook for 2021. Here’s what the suppliers said about the impact of covid on their business. […]

billboardinsider.com
Wed, Jan 27, 2021 at 6:18 PM

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16:9: Firefly Wants To Generate Buzz By Putting Its Taxi-Top Screens On Tesla 3s In NYC

The VC-funded DOOH media start-up Firefly is looking to generate some buzz by putting its taxi-top ad displays on a new fleet of Tesla 3 electric vehicles that have been approved for use in New York City. The EVs are run by a taxi concession licensee called Drive Sally. The company says it is the only taxi operator using EVs. […]

sixteen-nine.net
Wed, Jan 27, 2021 at 12:00 PM

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Attention Brands: How Out-of-Home Advertising Can Amplify the Effectiveness of Your Entire Media Mix (AdQuick)

A quick look at OOH advertising’s impact on other marketing channelsA lot of people talk about multichannel or omnichannel marketing these days but rarely do those conversations hone in on the impact that one channel can have single-handedly across a brand's entire marketing mix. […]

adquick.com
Wed, Jan 27, 2021 at 10:54 AM

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OAAA/Geopath local campaign case study contest is open for entries

ELIGIBILITY REQUIREMENTS: Campaigns can be entered by any account executive or sales manager of an OAAA or Geopath member media company. Eligible campaigns must have been posted between January 1, 2020 and December 31, 2020. The campaign must have featured a purely local advertiser - no national or regional campaigns are eligible unless they were contracted locally and appeared in a single market. […]

oaaa.org
Wed, Jan 27, 2021 at 12:22 AM

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New Zealand’s Resurgent Out-of-Home Looks Forward To 2021 (Scoop NZ)

The Out of Home Media Association Aotearoa (OOHMAA) reports strong revenue quarterly growth in Q4 2020, up 49% on Q3, with members noting the strong momentum continuing into 2021. Substantial growth in both digital and non-digital formats have helped to deliver a the Q4 result. Digital revenue reports a 70% share in Q4 vs. […]

scoop.co.nz
Tue, Jan 26, 2021 at 6:47 PM

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Hivestack Appoints Louis-Philippe Denis as Global Chief Legal and Privacy Officer

Global Appointment Underscores Importance of the Future of Identity in a Post-Cookie World for Programmatic DOOH   MONTREAL, CANADA (January 26, 2021) – Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Louis-Philippe Denis as Global Chief Legal and Privacy Officer. […]

dpaaglobal.com
Tue, Jan 26, 2021 at 4:21 PM

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KEVANI Unveils ‘First Of Its Kind’ Automated Online Booking Platform for Premium Digital Billboards–KEVANI+ (Business Insider)

The release says KEVANI+ is not a programmatic platform. WHO KEVANI+ SERVES This platform is ideal for new product or service announcements, event promotion, unplanned announcements, short-term geotargeting (e.g. conventions and trade shows), and any other short-term campaign needs. […]

markets.businessinsider.com
Tue, Jan 26, 2021 at 4:07 PM

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16:9: Need A Digital Signage Player That Can Swim?

Ruggedized, water and weather-proofed enclosures are presumably standard parts of the equipment list for digital signage and digital OOH jobs in outdoor or crazily harsh indoor environments, but I am guessing there are jobs where space is tight and a waterproof PC would be the ideal solution. […]

sixteen-nine.net
Tue, Jan 26, 2021 at 11:17 AM

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What is out-of-home advertising and how to measure it (Bmedia Group)

What Is Out-Of-Home Advertising? Out-of-home (OOH) advertising is defined by the Cambridge Dictionary as advertising that people see or hear when they are outside of their homes, for example, on buildings or public transport. About 29 billion dollars are spent on out-of-home advertising each year. […]

bmediagroup.com
Mon, Jan 25, 2021 at 2:27 AM

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Stephen Freitas’ Farewell Remarks (Billboard Insider)

Stephen Freitas stepped down as the OAAA’s Chief Marketing Officer at the end of the year. Stephen has been a competent and classy act. Look no further than the farewell remarks he gave at an online OAAA roast last week. […]

billboardinsider.com
Mon, Jan 25, 2021 at 12:10 AM

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What shaped out-of-home advertising in 2020 and trends for 2021 (Sign Media)

By Casey Binkley. Amidst the global pandemic, out-of-home (OOH) advertising has been subject to a wide range of dynamic, culture-shifting changes that have directly impacted the way consumers think and act. With stay-at-home orders mandated by governments at the beginning of the year, travel fell to an all-time low, and the world’s busiest metropolitan areas became ghost towns. […]

signmedia.ca
Sun, Jan 24, 2021 at 7:16 PM

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