After a successful campaign in March this year, summer trip sales went up by 70% in Sweden – KLM Royal Dutch Airlines together with creative agency partner M&C Saatchi Stockholm now follow up with a more high tech approach: The refund billboard. […]
The awards for excellence in out of home media. Super early bird deadline - Wednesday May 12 2021. These awards celebrate those driving forward innovation in the out of home space, showing that this medium can live on for a lot longer. […]
By John James, Signbird Operators ask me if they should list their billboard inventory as “Sold” or “Available” on their OOH website. Great question! The last thing you want to do is give a potential advertiser a reason NOT to pick up the phone and call you. […]
What if we told you that it’s possible to land online press coverage and boost the profile of your brand without necessarily needing to hire an established PR firm to work on your behalf? This is excellent news for small businesses, who can leverage outdoor advertising (OOH) and digital marketing channels to achieve national headlines without excessive spending. […]
In the first wave of QR codes. several years ago, there were lots of jokes about the dubious merits of putting these enhanced bar codes on digital OOH billboards. But here, in what seems to a revival period for the tech, is a billboard that makes the artistic rendering of the codes the focal point for the ad. […]
When you’ve been isolated from outdoor advertising for a year, you start to see it with fresh eyes. Like many this year, I’ve been staying inside for safety. For a New Yorker like myself, this meant no subway rides, no theaters, no public playgrounds for my kids. […]
Stu Lee at Bassler Insurance writes billboard liability and billboard replacement policies nationwide. Insider asked Lee about trends in the billboard insurance market. What’s new at Bassler Insurance since we talked last? […]
Game of Thrones may have popularized the phrase “Winter is coming!” but Barry Frey just cornered the market on “Spring Awakening! […]
When it comes to digital media and Out of Home, all banner ads are not created equal. For some of them 400 x 1400 pixels translates to 14’ x 48’ and one impression turns into thousands. You’ve probably been hearing about it, but may have some questions before launching your first Programmatic Out of Home Campaign. […]
PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising provider has announced the launch of SweetSpot© Transit Streetcar Measurement, a first-to-market media planning tool for agencies to optimize their investment on Moving Transit advertising. […]
Submitted by DSF Member SNA Displays LOS ANGELES—NOHO West, a retail and entertainment destination in the heart of North Hollywood right off of 170/Hollywood Freeway, added over 2,000 square feet of outdoor digital signage to be used for out-of-home (OOH) advertising. All three digital screens come from SNA Displays’ EMPIRE line of exterior LED display products. […]
Premium In-Venue Video Platform to Deliver New Fan Content and Provides Universities with Access to Screenvision’s Cinema Advertising Network NEW YORK, N.Y. (April 14, 2021) – Screenvision Sports (SV Sports) today announced its entrance to college athletics via a relationship with Learfield IMG College. […]
Association hosts industry’s first discussion on Clubhouse Platform on Cinema and Consumers coming out with ad leaders Screenvision and Canvas Worldwide NEW YORK, April 2021 – DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today the association and Digital Out-Of-Home (DOOH) industry’s first Clubhouse Chat set for April 20 at 4pm Eastern Time. […]
It’s well known that out-of-home (OOH) advertising is an increasingly effective tool for building brand awareness, with this backed up by the fact that up to 71% of customers regularly absorb the messages posted on roadside billboards. […]
By Bradley Cooper. When it comes to any form of advertising, including digital signage, the last thing you want is for it to be boring. Luckily, there are a few easy ways you can spice up even the most generic of digital signage content. […]
