Audience measurement is a huge factor in the out of home media business – both analog and digital – and the global volunteer body that’s trying to herd the media company cats has developed a set of guidelines designed to help more easily sell the mediums. […]
There’s no doubt that advertising represents huge business in the UK, with an estimated £23.6 billion likely to be invested in various marketing efforts and channels through 2021. What’s more, the cumulative ad spend on these shores could surpass £27 billion by the end of 2024, particularly as brands continue to invest in increasingly integrated campaigns. […]
Memorial Day weekend marks the unofficial beginning of summer, and many Americans fill this long weekend with road trips, family outings, and plenty of time soaking up the sun outdoors. Out-of-home (OOH) media offers the perfect opportunity to engage consumers while they're out-and-about, in a celebratory mindset, and planning their Memorial Day shopping trips. […]
Just as business has started picking back up for suppliers and solutions providers active in digital signage and pro AV, there is a new global problem to throw off business prospects – more demand for computer chips than supply. […]
4th Annual Event Ready to Welcome Global Audience NEW YORK, May 12 — DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today initial speakers for The Video Everywhere Canada Summit. Based on interest and strong support, the event has been expanded to two days. […]
Rancho Santa Margarita, CA – May 11, 2021 – Road Runner Media, a mobile Digital Out Of Home (mDOOH) media company driving the future of road safety and advertising, today announced that the company’s national network is now available to brands and OOH specialist buyers via Adkom, the largest network of independent OOH media inventory in the U.S. […]
By Sam Bradley. Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. With spend going digital in a big way last year, OOH was left on the shelf. […]
By Kevin Gephart. In my last column 5 more sales objections and how to handle them I asked readers to identify sales objections. Thanks for all the comments. […]
The Out of Home Advertising Association of America (OAAA), has released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The "OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices" will establish an industry-wide measurement standard, while allowing for ongoing improvements. […]
By Kevin Gephart. Last week I discussed the top out of home sales objection – it costs too much. Today I’ll discuss 5 more out of home sales objections and how to handle them. I need more time to tell my story. […]
The OOH media company Lamar Advertising is running a nice community program on its U.S. billboard network this week, honoring teachers during Teacher Appreciation Week. The #LamarLovesTeachers billboard campaign is showing curated images from some 2,500 submissions from people hoping to recognize their favorite teachers, and the efforts they have undertaken in this past year. […]
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Out-of-home campaign auditing and effectiveness improvements is in the sights of Chemist Warehouse as it adopts Seedooh’s reporting platform. The retailer was confirmed today as Seedooh’s latest customer and will use the latter’s products and services to provide independent verification of its digital out-of-home (OOH) campaigns nationally. […]
It seems, at least, that more and more general offer digital signage software platforms are adding some advertising capabilities either directly in their code or via partnerships and APIs. Broadsign is the obvious example of a software shop that is mainly focused on digital OOH advertising. […]
Daniel Fleischer, VP Business Development Blip and Adkom Last week Neil Bell wrote that help wanted billboard ads are surging. Billboard Insider spoke with Blip’s Daniel Fleischer to understand whether their automated self-serve platform is being used for hiring and recruiting ads. Blip is a good litmus test because their platform is used by thousands of small businesses across America to easily get access to OOH advertising via the online platform. […]
