Location Media Xchange adds 700+ DOOH screens owned by Up Media in Thailand to its programmatic inventory
Friday, January 26, 2024 · Promoted content
Bangkok – Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners and part of the Moving Walls Group, has added more than 700 screens operated by Up Media, an elevator DOOH (Digital Out of Home) media owner in Thailand.
Up Media is planning to expand and deploy screens in elevators in the ASEAN region’s shopping malls, residences and office buildings.
The integration also expands the presence of Moving Hearts initiative, which connects charities and community organizations to last-minute OOH media inventory in an automated manner.
Moving Hearts has promoted a number of charities including In Youths United for Earth (YUFE), Dementia Singapore, Sokong, Breast Cancer Foundation, The Safe Space Foundation, Saigon Children, Simply Giving, among many others.
Recently, during the Breast Cancer Awareness Month, Moving Hearts launched a campaign for Healthy Malaysia that provided breast cancer screenings through a scannable QR code on digital displays with a message urging the importance of early detection.
Joey Zhou, Founder & CEO of Up Media Thailand, expresses optimism about the partnership, stating, “Programmatic digital Out-Of-Home is no longer a new concept, but I believe this new partnership will foster strong understanding and acceptance of pDOOH among brand owners and agencies in Thailand. With the onboarding of Up Media’s premium brand impact, LMX is now able to reach top premium audiences and deliver real impact for their clients.”
Jan Harling, the CEO of Virtus Asia Consulting, who is consulting Up Media emphasized the significance of the partnership with LMX. “The expansive rollout of programmatic DOOH through Up Media across premium shopping malls, high-end residences and office buildings in Thailand holds immense potential for brands and agencies alike who seek a new and potent media option. Our collaboration with LMX is poised to offer an exciting gateway, extending access to premium audiences in exclusive locations to a broader spectrum of partners. We are looking forward to deepening this relationship.”
“We are proud to enter this partnership with Up Media, a rare digital-first media owner who is quick to adopt emerging technology,” said Srikanth Ramachandran, Founder and Group CEO at Moving Walls. “This collaboration will go beyond just elevating brand experiences to amplify positive community messages through Moving Hearts, which has already launched in India, Malaysia, Singapore, and Vietnam.”
About LMX:
Location Media Xchange (LMX) is the supply-side arm of the Moving Walls Group, providing enterprise software solutions for OOH media owners. LMX’s platform offers Revenue Management, Inventory Management, Connector to Programmatic Advertising Demand, Audience Measurement, and Dynamic Content Management, among other capabilities. Over 500 media owners worldwide use LMX’s platform to manage operations and increase revenue.
About UpMedia:
Up Media’s impact has been validated by Nielsen and the audiences across the premium shopping malls, residences and office buildings are spending over 13.5 minutes with the screens. More than 93% of individuals who use lifts have interacted with lift advertisements. It is also noteworthy that the income level of the audience is double the average population in the Greater Bangkok area.