An extended partnership between Clear Channel Europe and Broadsign has been released to enable media buyers to tap into Clear Channel’s 3000+ digital Out of Home screens in the UK via Clear Channel LaunchPAD. […]
Our first EarlyEarlyBird ticket offer for the forthcoming World Out of Home Organization Global Congress in Toronto closes on March 4. These tickets are still available for members at €1000 and non-members at €1750 until next Friday 4th. This is a €200 saving on member and non-member tickets. […]
Via Sixteen:Nine’s German language content partner Invidis … The largest LED Digital OOH display in Europe has long been the big Picadilly Lights display ... […]
The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time. Clear Channel Singapore launches Asia’s market-firsts: near real-time impressions and AI-driven vehicle count feature, propelling the pDOOH space forward. […]
DPAA Town Hall Expert Speakers: Bloomberg, Microsoft, Wavemaker, MediaVillage Discuss Resilience and Growth of Out of Home Advertising. Topics discussed at the event will include the latest forecasts for the 2022 ad recovery, the use of OOH advertising to move product, and the role of data science and tech innovation for brands today. […]
Singapore — Clear Channel Singapore launches Asia’s market-firsts: near real-time impressions and AI-driven vehicle count feature, propelling the pDOOH space forward. Clear Channel Singapore’s programmatic service, OutSmart Pro, launched in 2020, using quarterly audience data. Today, OutSmart Pro is referencing the past week’s data, making it the closest ever to real-time impressions. […]
By John McCarthy. The 10-year deal includes massive OOH ads during the games. It’s a geopolitical tinderbox. […]
Clear Channel’s premium UK Out of Home (OOH) inventory is now available via more than 30 omnichannel and OOH demand-side-platforms (DSPs) integrated with the Broadsign Reach supply-side-platform (SSP). […]
Vistar Media, a global provider of software for digital out-of-home (DOOH), released the version 6.0 of the Vistar Demand-Side Platform (DSP), which combines a visual out-of-home (OOH) media buying experience with the tools for data-driven campaign optimization. […]
Extended collaboration unlocks programmatic media buyer access to 3000+ premium digital Out of Home screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory LONDON and MONTREAL — February 24, 2022 — Clear Channel Europe and Broadsign today announced an extended partnership to enable media buyers to tap into Clear Channel’s 3000+ digital Out of Home (OOH) screens in the UK via Clear Channel LaunchPAD. […]
The 2022 OBIE’s are in full swing! As another sign of optimism for our industry, a strong reinvestment in creativity this past year brought forward a large and diverse group of entries. […]
“The pandemic in a sense served us well,” Bagel said. “The pandemic gave the industry — that was sort of embarking on a digital transformation — the opportunity to really start thinking about how to build this out the right way, and how to integrate digital and programmatic more into our transactions. […]
Large format Digital OOH LED displays along roadways tend to big rectangles stuck atop or on the sides of buildings, or perched above a ... […]
Photo by Marcus Herzberg from Pexels In the advertising industry there are many ways of reaching the main message to the target audience. One of the main media used most often are billboards, otherwise known as Out of Home (OOH). […]
Founded in 1902, Lamar today operates more than 352,000 billboard, transit, airport and interstate logo displays in the United States and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units. The latest joiner takes the body’s global membership to 135, with representation in over 100 countries across six continents. […]
