Sponsored content. By Matthew O"Connor, AdQuick. Lots of people think they know what out-of-home (OOH) is, but their perceptions are still stuck in the past. […]
This year is turning into an explosive one for out-of-home (OOH). Research from Q4 2021 found that trends such as digital burnout, screen fatigue, and data privacy concerns merged with a move towards people spending more time out of their homes. […]
SNA Displays manufactured a 43-foot-long, curved LED screen for the rooftop of a small historic building at 140 Peachtree Street NW in downtown Atlanta. Orange Barrel Media, a leader in unique outdoor media, procured the new digital-out-of-home (DOOH) display, which overlooks Margaret Mitchell Square at the intersection of Peachtree and Forsyth streets. […]
Kevin Johnson, CEO, GroupM, Trinh Tham, CMO, Harry Rosen, and Brenda Woods, Head of Marketing, Visa Canada set to keynote event New York, March 14, 2022 — DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today announced today its 5th Canada Summit will be held in-person on June 16 at the Scotiabank Theater in Toronto. […]
Ocean Outdoor has been named the preferred bidder for the advertising contract for the iconic BFI IMAX in London, subject to contract. As the incumbent, Ocean has held the rights to sell the unique outdoor advertising landmark for more than 10 years. […]
Ocean Outdoor has nabbed the contract for the iconic BFI IMAX in London yet again. Ocean has held the rights to sell the unique outdoor advertising landmark for more than 10 years, and following a competitive pitch process, the company’s contract is set to be renewed for another five years with a lifetime value of £25m. […]
Out-of-home (OOH) marketing technology developer Broadsign welcomes OOH evangelist Savvas Tombouloglou to its team to help lead the company’s continued expansion abroad. Courtesy Broadsign Out-of-home (OOH) marketing technology developer Broadsign welcomed OOH evangelist Savvas Tombouloglou to its team to help lead the company’s continued expansion abroad. […]
There is lots of evidence of the digital OOH media community stepping up to support what’s going in Ukraine through free media on digital ... […]
The 2022 election cycle should hit a new record for midterm political ad spend, and reach almost $9 billion, which would be a 130 percent increase over 2018. In 2020, OOH political ad spend grew 65 percent over the previous presidential election year of 2016, so 2022 presents the industry with immense opportunity. […]
Interview with Loren Miller, The Westfield Media & Experiential Team. Real-time data has become a necessity in our space to compete more effectively with digital and mobile. We recognized this early on (six years ago, to be exact), and we made the investment in real-time analytics technology. […]
Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has welcomed Farrokh Mansouri has head of data science. COMMB logo The Canadian Out of Home Marketing and Measurement Bureau (COMMB) has expanded its framework of technological and analytical expertise with the hiring of Farrokh Mansouri as head of data science. […]
The digital out-of-home (DOOH) category surged 33.2% over the year to account for a record-setting 26.9% share of group revenue. The bumper results are attributed to a focus on the rollout of digital screens and the development of automated data-driven planning and trading solutions. […]
At the same time, 80 percent of workers expect to be commuting in spring of 2022, rising to 84 percent by summer 2022, and by that time most (64%) anticipate going to the office five days a week. Americans are increasingly comfortable traveling by all modes of transportation, especially Urbanites and Millennials. […]
By including several versions of a creative within an OOH campaign, an advertiser can increase the impact of their ad spend. This is especially true with network formats, where a consumer is more likely to be exposed to multiple creative variants and gain a more in-depth understanding of a brand’s intended message. […]
I thought I was a lone voice in the wilderness saying, for years, that (full service) agencies are not the catalysts but inhibitors of DOOH/OOH ad buying. Apparently, I was not that alone [Ed]. Clear Channel Outdoor has just launched 'a direct to client sales force' because they "don’t see that the agencies are best suited to see that money is going to out of home. […]
