ORLANDO―Infuse Digital and Encore Capital Management have announced a partnership with digital out-of-home media company Lightbox to represent the digital display network at Margaritaville Resort Orlando and Sunset Walk Orlando. […]
ADXBA is a provider of digital signage solutions to DOOH advertisers, transports hubs, and stadia. The company’s turnkey service covers the full AV integration process, providing bespoke solutions as well as 24/7 monitoring and maintenance. […]
by Joe Mandese. After plummeting 29% in 2020, out-of-home ad spending recovered in 2021 -- climbing 16% to $7.1 billion in 2021, according to estimates released this morning by the Out-of-Home Advertising Association of America (OAAA). […]
By Webb Wright. After a period of steep decline sparked by the Covid-19 pandemic, the out-of-home advertising sector is on the road to recovery thanks to spending from McDonald’s, Apple, Google and others, according to a new report. Despite the ongoing challenges of the pandemic, spending on out-of-home (OOH) advertising increased significantly last year. […]
by Cathy O’Connor, CEO, oOh!media. […]
Grey Outdoor owner Grey Vick says restaurant or coffee cards are good. Every year we send gift cards to clients around Christmas from other local customers businesses to support them just like your story here. We sent some out from a local restaurant & brewery. […]
Kinetic Global CEO Keith ‘Kappy’ Kaplan has joined the speaker lineup for the World Out of Home Organization’s Global Congress in Toronto from May 25-27. Kinetic Global CEO Keith ‘Kappy’ Kaplan has joined the speaker lineup for the World Out of Home Organization’s Global Congress in Toronto from May 25-27, 2022. […]
Out-of-home (OOH) marketing technology developer Broadsign has expanded its programmatic team with the appointment of John Dolan as vice-president, global head of media sales. Out-of-home (OOH) marketing technology developer Broadsign has expanded its programmatic team with the appointment of John Dolan as vice-president, global head of media sales. […]
Adams Outdoor Advertising, one of the largest out-of-home media operators in the United States, today announced the hiring of Jorg Cieslok to the newly created role of President and Chief Operating Officer. Cieslok was previously the CEO of Cieslok Media, a Canadian outdoor advertising firm that he founded in 2013 and sold in 2017 to Bell Media Inc., a subsidiary of BCE Inc. […]
Denise Turner is replacing Robert Ray in the role. Ray has been chief executive at Route since 2020, and is now set to retire. Turner joins from Newsworks, where she has served as director of research and insight since 2015. […]
The AR experience immerses the user in a 3D scene which combines video content using Darabase’s Video Mega Screen product, enables users to click through to the online store and uniquely, be directed to the nearest physical store on Regent Street. […]
By: Mark Hamstra. Out-of-home advertising (OOH) has long been an outlier in the marketing world, seen as a niche platform that is challenging to execute and has limited value. Technology has changed all of that, however, as digital displays are increasingly replacing static out-of-home ads on billboards, at bus stops and in other high-traffic areas such as malls and fuel stations. […]
The Retail Showcase is running in Hall 6 on each day of the show. It has been developed by ISE, invidis Consulting, Econocom and 99sensors. The Digital Signage Avenue makes its debut in Hall 6 at ISE 2022. […]
By Dan Ferrisi. As the COVID-19 pandemic wanes, Commercial Integrator reassesses what’s driving the growth of digital signs and large-format displays, as well as where new opportunities lie. Few things are more captivating than sharp, colorful video displays. […]
EI's self-serve platform will allow brands to access DOOH inventory throughout the U.S., including ad placements on Verizon's golf course screens, with plans to expand into hotel rooms, ski resorts and rental vehicles later this year. […]
