Raw Feed & Search

Turnadon is the only digital out-of-home network in France to offer advertisers guaranteed impressions and CPM campaign pricing (Broadsign)

Turnadon operates a network of 120 screens positioned throughout the capital city’s liveliest neighborhoods. The screens are equipped with sensors that provide strategic data and measurable feedback on campaigns, such as the number of unique impressions and the average exposure time. […]

broadsign.com
Thu, May 5, 2022 at 5:52 PM

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5 Steps to a Successful Billboard Campaign (Billboard Insider)

By Andy Rocker, Blip Billboards. Step 1: Know your audience. Step 2: Match your messaging. […]

billboardinsider.com
Wed, May 4, 2022 at 5:01 PM

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Disruption ahead: Planning for the “Big Switch” in TV

May 4, 2022 – South Africa faces what is arguably the biggest disruption to the media industry in decades – the final switch from analogue to digital television. Media strategy needs to plan for a potential loss of TV audiences in its wake. Digital place-based networks (DBPN) – especially in malls and public transit environments – may help to offset this. […]

dpaaglobal.com
Wed, May 4, 2022 at 2:59 PM

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AMI selects Vengo’s AdServer to connect 20,000 U.S. Digital Jukeboxes with Advertisers (DPAA)

NEW YORK, NY –  May 4, 2022 – Vengo Media Network, the leading place-based media technology platform, announced its exclusive programmatic sales partnership with AMI Entertainment, the leading provider of music services to bars and restaurants.   “Digital Out-Of-Home (DOOH) is adopting technology at an incredible rate,” said Mike Maas, CEO at AMI Entertainment. […]

dpaaglobal.com
Wed, May 4, 2022 at 11:12 AM

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Wrapify Broadens Impact on Brands & Agencies with Announcement of New VP of Marketing, Valerie Carboni

Wrapify, the innovative and performance-driven out-of-home (OOH) advertising platform, announces Valerie Carboni as their first Vice… The post Wrapify Broadens Impact on Brands & Agencies with Announcement of New VP of Marketing, Valerie Carboni appeared first on Wrapify Blog. […]

blog.wrapify.com
Tue, May 3, 2022 at 10:00 PM

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Ocean Outdoor Evaluates Sale Proposal, 2021 Pretax Loss Narrowed (MarketWatch)

By Anthony O. Goriainoff. Ocean Outdoor Ltd. […]

marketwatch.com
Tue, May 3, 2022 at 5:50 PM

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Media experts say programmatic is shaking up out-of-home advertising (Stop Press)

By Ayla Miller. Programmatic marketing can be defined as the practice of using algorithmic software to place bids and determine placement platforms when buying and selling digital advertising space. […]

stoppress.co.nz
Mon, May 2, 2022 at 6:42 PM

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DPAA Expands Brand Board with Leading Executives (DPAA)

T-Mobile, FanDuel, Cadillac, and LG Canada join Association’s Prestigious Advisory Group NEW YORK – May 3, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today and its growing role in the omnichannel mix, announced today the expansion of its Brand Board. […]

dpaaglobal.com
Mon, May 2, 2022 at 12:41 PM

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“Digital is now as vital as oxygen”: 20 industry views on UK ad spend record and the outlook for 2022 (Performance Marketing World)

Ali MacCallum, CEO, Kinetic UK: “Brands recognise that out of home (OOH) audiences are back in full force, and it’s no surprise they’re turning to a combination of classic and digital OOH inventory to target existing and future customers. […]

performancemarketingworld.com
Sun, May 1, 2022 at 5:27 PM

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What is Digital Advertising?

There’s no doubt that businesses are becoming increasingly obsessed with digital marketing channels, with UK companies spending a total in excess of £129 billion on digital ads through 2021.  Digital advertising is particularly popular among small businesses, particularly those who want to optimise their online presence and achieve an optimal ROI on their marketing spend.   Remember, 81% of shoppers now conduct thorough research online before making a purchase, while the value of ecommerce revenue in expected to grow at an annual rate of 5.16% through 2025.  In this post, we’ll explore digital advertising and its benefits in further detail, while appraising the best strategies to achieve success on behalf of your small business.  What is Digital Advertising and How is it Different From Traditional Marketing?  Let’s start with the basics; digital advertising encompasses a number of different online channels through which companies can promote their goods and services.  These variable channels include website landing pages, blogs and social media profiles, along with online (or mobile) apps and any media that leverages an Internet connection to communicate with customers.  Of course, such marketing channels have become increasingly popular and widely used in the digital age, particularly given the development of low-latency, 5G network technology and continued evolution of smartphones (more than four billion people on the planet now use their mobile handsets to connect to the Internet).  This has helped to create an ongoing process of digital transformation among businesses small and large, which has, in turn, been accelerated during the coronavirus pandemic.  During this time, ecommerce bloomed in the UK, while companies across a much broader range of market sectors have embraced digitisation. […]

75media.co.uk
Fri, Apr 29, 2022 at 5:00 AM

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Research finds what small changes can make a big impact in digital out-of-home advertising (CMO)

In a QMS/Neuro-Insight study of 30 examples across 15 categories, one of the strongest performers used digital capacity to evolve in a simple change that displayed the day of the week and the temperature at the time. The data-driven targeting delivered an 18 per cent stronger result than the average, static DOOH campaign. […]

cmo.com.au
Thu, Apr 28, 2022 at 2:07 PM

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These German Digital Ad Totems Have Moss Backsides And Double As Sidewalk-Level Air Filters (16:9)

Hat Tip to AV Magazine for noting this … Digital OOH media companies have been trying to use smart city add-ons – like community ... […]

sixteen-nine.net
Thu, Apr 28, 2022 at 9:59 AM

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Creative Realities Inc. Renews 3-Year Digital Signage Software Contract for a Large-Scale Retailer (but it doesn’t name the retailer [Ed]) (PRNewswire)

Digital signage software provider Creative Realities, Inc. ("CRI",NASDAQ: CREX, CREXW) says that one if its long-standing retail customers agreed to a three-year term for the company to continue delivering software as a service to its vast fleet of store locations throughout the US. […]

prnewswire.com
Thu, Apr 28, 2022 at 12:10 AM

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Mednow using billboards, transit ads to promote digital pharmacies

Mednow, a Toronto-based digital pharmacy, has launched its first national campaign to build awareness to switch from more traditional, brick-and-mortar businesses to digital pharmacies. Mednow, a Toronto-based digital pharmacy, has launched its first national campaign to build awareness to switch from more traditional, brick-and-mortar businesses to digital pharmacies. […]

signmedia.ca
Wed, Apr 27, 2022 at 11:33 AM

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Adapt Media And Sister Company, Chameleon Digital Media, Add Talented Players To Our Company Cast

Adapt Media, an agile place-based Out-Of-Home provider, today touts its hiring of two industry superstars to bolster its sales acumen. Adam Mills, Chameleon Digital Media’s new Director of Sales and Partnership, comes to the company with an encyclopedic knowledge of digital and cannabis marketing. […]

dpaaglobal.com
Wed, Apr 27, 2022 at 10:37 AM

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