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Programmatic and out-of-home advertising still have a lot to learn from each other (The Drum)

By Hannah Bowler. Programmatic essentially uses automated technology to buy and manage ad spots and, in the case of digital out-of-home (DOOH), it means campaign delivery times can be cut from a day to one hour. The reactive nature of programmatic DOOH, according to Karc, means “you are able to communicate with the audience flexibly and adapt to changes quickly”. […]

thedrum.com
Tue, Apr 26, 2022 at 4:38 PM

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Lamar, Outfront Media and Clear Channel presenting at WOO Congress

Lamar, Outfront Media and Clear Channel are presenting at the World Out of Home Organization Global Congress in Toronto which runs next month from May 25-27. Courtesy World Out of Home Organization Lamar, Outfront Media, and Clear Channel are presenting at the World Out of Home Organization (WOO) Global Congress in Toronto which runs next month from May 25-27. […]

signmedia.ca
Tue, Apr 26, 2022 at 10:02 AM

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JCDecaux South Africa introduces 3D Deep Motion digital display at Sandton City (Media Online)

Through our 3D Deep Motion Digital anamorphic displays, we aim to increase engagement and emotional relevance, by providing consumers with large colourful creative that can be easily captured and shared instantly. Attention-grabbing content and campaigns lead to improved brand recognition, enhanced recall and trust with the consumer, which notably affects advertisers’ bottom line. […]

themediaonline.co.za
Thu, Apr 21, 2022 at 5:43 PM

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More than 1 million Samsung screens will be programmatic-ready and generate extra revenues thanks to Displayforce.ai

Displayforce.ai, a Netherlands-based AdTech solution provider, presented a special version of the Displayforce Player: software for selling and managing DooH advertisements. For the first time, programmatic media buying is natively available on Samsung Smart Signage Panels — a feature set that has never been available on the market before. […]

dpaaglobal.com
Thu, Apr 21, 2022 at 9:50 AM

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Recent campaigns that ran on JCDecaux’s network in US cities (Moodie Davitt Report)

‘Pillars of Luxury’ details collaborations with Gucci, Fendi, Rolex, Hermès and Chanel in Boston and San Francisco. According to JCDecaux, the luxury brands are “effortlessly reaching their target urban consumers” by leveraging the high reach of the OOH specialist’s kiosk advertising inventory. […]

moodiedavittreport.com
Wed, Apr 20, 2022 at 6:37 PM

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Breathtaking new outdoor advertising kiosks deployed in Austin, Texas.

Building outdoor screen solutions for sites in Austin is like wrapping an LCD in a ‘wet taco’, was something being said about deploying a digital signage network into Texas, where the weather conditions vary drastically from one extreme to the other. […]

dpaaglobal.com
Wed, Apr 20, 2022 at 8:43 AM

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Why this Mississippi TV station bought two digital billboards (Billboard Insider)

WCBI-TV of Columbus, Mississippi recently bought 2 digital billboards. Billboard Insider talked with Kalil and Co, the broker on the transaction. What got the TV station interested in the digitals? […]

billboardinsider.com
Tue, Apr 19, 2022 at 12:19 PM

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How to Use Data to Sell Your Billboards (OneScreen AI)

Tim Rowe, Chief Strategist, OneScreen AI. New technologies have given OOH (Out of Home) advertising a data-driven edge. Not only can marketers now measure billboard campaign success — but OOH inventory can be effectively sold using data too. […]

onescreen.ai
Tue, Apr 19, 2022 at 12:11 AM

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Laqshya Group executes immersive 3D anamorphic digital billboard campaign for a jewelry brand in Mumbai (Best Media Info)

It is installed at Bandstand Promenade, Bandra in Mumbai. The display the LEDs create is called an anamorphic illusion or anamorphosis, which is a distorted projection that reveals itself once you occupy a specific vantage point. […]

bestmediainfo.com
Mon, Apr 18, 2022 at 7:23 PM

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New speakers join WOO Toronto 2022 speaker line-up

The World Out of Home Organization (WOO) Toronto conference have industries at the speaker line-up, including Dentsu, Ströer, and Ocean discussing different topics. […]

signmedia.ca
Mon, Apr 18, 2022 at 10:52 AM

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DPAA Summit Canada: June 16, 2022 at Scotiabank Theatre, Toronto (DPAA Global)

General Admission CA$125.00. Member/Brand/Agency - Free. The DPAA Canada Summit attracts brands, agencies, DOOH media owners, programmatic firms and others to discuss the growing role of digital and out of home in today’s omnichannel mix. […]

dpaasummit.com
Sun, Apr 17, 2022 at 6:14 PM

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Integrated Systems Europe conference and expo May 10-13, 2022 in Barcelona – updated info (ISEurope)

According to the floor plan, the Digital Signage and DOOH section is about 60% filled. Proof of vaccination against COVID-19, proof of recovery from COVID-19 or proof of a negative PCR or Rapid Antigen Test (valid for the day of the test and the day after) will be required. ISE has ensured that all hotels booked via bnetwork will offer Covid testing options, on request. […]

iseurope.org
Sun, Apr 17, 2022 at 5:49 PM

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A specially constructed screen by the sea in Mumbai features a 3D LED illusion for a jewelry brand (AVInteractive)

Laqshya Media Group has executed India’s first ‘3D’ LED anamorphic illusion for jewellery brand Tanishq. The forced-perspective illusion technique made its debut on the subcontinent at the Bandstand Promenade, Bandra in Mumbai to support Tanishq’s season of bloom special collection Live a Dream. […]

avinteractive.com
Thu, Apr 14, 2022 at 6:42 PM

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US Broadcaster Sinclair, Integrator USSI Testing Digital Signage Delivery Using NextGen TV Technologies (16:9)

What if tweaked but largely existing television broadcasting towers and transmitters could be used to deliver digital signage content and DOOH advertising, instead of ... […]

sixteen-nine.net
Thu, Apr 14, 2022 at 3:01 PM

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London Piccadilly Lights Operator Ocean Outdoor in Takeover Talks (Bloomberg)

ByJoe Easton. Ocean Outdoor Ltd., the digital OOH advertising firm that operates London’s Piccadilly Lights screen, says it’s in talks with investment firm Atairos about a takeover. There’s no certainty that the talks will lead to an offer, and a further announcement will be made when appropriate, Ocean Outdoor said in a short statement. […]

bloomberg.com
Wed, Apr 13, 2022 at 7:09 PM

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