Is programmatic compatible with creativity in DOOH advertising? (DSConnection)
One of the oldest and continuing gripes among naysayers is that programmatic automates the easy parts – how the media itself is bought and sold – thereby exaggerating their own impact, plus the overall importance of efficiency versus effectiveness in general. […]
digitalsignageconnection.com
Tue, Jun 4, 2019 at 11:19 AM
Tue, Jun 4, 2019 at 11:19 AM