Raw Feed & Search

“Post-holiday cheer” from OAAA

by Dan Levi, CMO of Clear Channel Outdoor. Throughout the year, the OOH industry has rallied behind issues and causes that affect our society and planet, with digital OOH (DOOH) campaigns that help bring our communities together. We’ve recognized the passing of famous and influential people through timely tributes celebrating their lives and their impact on many of us. […]

oaaa.org
Fri, Jan 27, 2023 at 12:10 AM

Permalink

Times Square’s Tiger Party to show signage player at ISE (AVInteractive)

The company whose software is used to manage some of the world’s best-known digital billboards in the city that never sleeps, will launch a hardware and software combination. The GoTiger Pro player, which is designed to work with the company’s own GoTiger software, will be introduced at ISE on a shared stand with Sansi LED on booth 6M725. […]

avinteractive.com
Fri, Jan 27, 2023 at 12:10 AM

Permalink

JCDecaux revenue up 20.8% to €3,316.5 million in 2022

Full-Year 2022 revenue 2022 adjusted revenue up +20.8% to €3,316.5 million 2022 adjusted organic revenue up +16.6% Q4 2022 adjusted revenue up +8.1% to €1,033.3 million Q4 2022 adjusted organic revenue up +5.1% Paris, January 26th, 2023 – JCDecaux SE (Euronext Paris: DEC), the Out-of-Home Media company worldwide, announced today its revenue for the full-year 2022. […]

JCDecaux
Thu, Jan 26, 2023 at 11:11 PM

Permalink

How Effective Are Billboards In 2023?

It cannot be denied that OOH ad spending in the UK has now fully recovered from the coronavirus pandemic, having bounced back from a challenging 2020 to achieve a total value of £901 million the following year. […]

75media.co.uk
Thu, Jan 26, 2023 at 11:52 AM

Permalink

Study reveals that mobile searches conducted out of home are 38% more likely to lead to a purchase compared to mobile searches conducted at home

The new study by Clear Channel UK, Global, JCDecaux and Posterscope also shows that out of home (OOH) ads that include location messaging encourage search The launch of a new study into consumer search behaviours has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home. […]

Vicky Beaney
Thu, Jan 26, 2023 at 8:16 AM

Permalink

Samsung, BroadSign, Lucit announce software releases ahead of ISE 2023 in Barcelona (Digital Signage Today)

BroadSign unveils OOH platform. BroadSign, an OOH technology firm, has announced its next-generation OOH platform, which includes unified access to BroadSign product subscriptions, such as BroadSign Direct and BroadSign Reach, and tools for campaign targeting, according to a press release. […]

digitalsignagetoday.com
Thu, Jan 26, 2023 at 12:10 AM

Permalink

Across The Desk with Adomni’s Jonathan Gudai

Across The Desk with Adomni’s Jonathan Gudai By Kate Scanlan for OAAA Published: January 25, 2023 Every month, OAAA’s editorial team sits down with an industry leader to discuss the latest insights, trends, and best practices for the OOH industry. This month, we’re excited to spotlight Jonathan Gudai, CEO of Adomni and Shoutable. OAAA: What excites you about OOH right now? […]

adomni.com
Wed, Jan 25, 2023 at 4:59 PM

Permalink

Grocery TV Acquires Mediaworks Advertising Solutions, Grows Network to 19,000+ Screens

Largest digital in-store media network adds digital sanitizer wipe dispensers to their Entrance product line, growing the total network to over 19,000 displays. […]

BusinessWire
Wed, Jan 25, 2023 at 2:57 PM

Permalink

Broadsign retains Out of Home Capital as a Global Strategic Advisor

January 23, 2023 (London, England) - Broadsign, one of the largest global Out of Home technology platforms, has retained OOH Capital, the complete Out of Home advisory, to provide strategic advice as the company expands its international reach into new markets. […]

OOH Capital
Sun, Jan 22, 2023 at 12:14 AM

Permalink

JCDecaux wins a 10-year contract with CCR Metro Bahia in Salvador (Brazil)

JCDecaux is the largest metro media company in Brazil. Paris, 19 January 2023 – JCDecaux SE (Euronext Paris: DEC) the outdoor advertising company worldwide, has signed a 10-year contract with CCR Metro Bahia to take over the advertising operations of the two metro lines in Salvador (Brazil) – Red-Line 1 and Blue-Line 2. […]

JCDecaux SE
Thu, Jan 19, 2023 at 12:14 AM

Permalink

EV Charger MediaCo Volta Acquired By Fossil Fuel Giant Shell. No, Really … (16:9)

The largest DOOH media company marketing EV charging stations as a medium just did a deal to be acquired – somewhat surprisingly by a ... […]

sixteen-nine.net
Wed, Jan 18, 2023 at 9:34 PM

Permalink

Broadsign introduces a modernized platform that powers out-of-home networks

By Kristen Theodore. The new Broadsign Platform has all the Broadsign features you know and love, just enhanced with additional capabilities and unified by a more intuitive, shared interface. These are some of the biggest changes we’ve ever made to how our products work together and are used. […]

resources.broadsign.com
Wed, Jan 18, 2023 at 6:09 PM

Permalink

AdQuick launches industry first out of home budget tool

Out of home advertising (OOH) is an increasingly popular form of brand awareness and demand generation, as it allows businesses to reach a large, diverse audience in a direct way that is agnostic of the changing digital tides. This type of advertising includes billboards, posters, airport displays and other forms of out of home media. […]

blog.adquick.com
Wed, Jan 18, 2023 at 1:41 PM

Permalink

What is the ROI of Out-of-Home Advertising? (Onescreen AI)

by: Jenna Cason. OOH advertising pays for itself. Yes, you read that correctly. […]

onescreen.ai · Promoted content
Wed, Jan 18, 2023 at 12:11 AM

Permalink

Mediavue on Pivoting to Expand its Legacy

Mediavue, the Hingham, Mass.-based company known as a digital signage specialist, is undergoing an exciting brand transition. Mediavue emerged on the scene nearly two decades ago, offering a hardware platform engineered for continual operation in digital signage environments. As the digital signage industry matured, Mediavue evolved along with it, broadening far beyond hardware. […]

commercialintegrator.com
Tue, Jan 17, 2023 at 10:00 AM

Permalink