Paris, February 14th, 2023. JCDecaux India – 100% owned by JCDecaux – has won an exclusive 12-year contract to advertise inside and outside Bengaluru’s Kempegowda International Airport (KIAB / BLR Airport). The award follows a competitive tender. […]
UAE: Location Media Xchange (LMX), the supply-side arm of Moving Walls Group along with its sales partner Mizet has announced a partnership with Pyxis that will see a new retail Digital Out-of-Home (DOOH) screen network equipped with content management technology. […]
Businesses can now use Broadsign’s content management solution to deliver ads across LG commercial display networks without external media players LINCOLNSHIRE, Ill., Feb. […]
By E.B. Moss, Media Village. As you can read in Part One, those takeaways from the heads of Microsoft, Wolverine and FreshDirect Marketing are still timely. […]
"The Growing Role of Digital OOH and Programmatic Innovation in Today’s Omnichannel Marketing Mix” Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials. […]
Paris, 8 February 2023 – JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, announced today that its Norwegian subsidiary “JCDecaux Norge AS” has been awarded a 10-year contract for the advertising street furniture, including digital in Stavanger, which is the oil capital and the centre of the third largest urban area in Norway. […]
Just a few years back, most marketers in Hong Kong and Taiwan felt the concept of programmatic DOOH (pDOOH) was yet another dreaded digital innovation they would have to get their heads around. […]
Ocean Outdoor and Branded Cities have formed a pan-Atlantic sales alliance by bundling their top OOH sites into what they believe is one of the most premium packages in adland. […]
Many digital software providers are moving on from legacy "walled garden" systems to cloud-based, API-ready platforms that can work with any other system used by DOOH network operators. Here’s the second edition of what my friends at invidis are calling Dave’s Daily – this one looking at software advances seen at ISE ... […]
Lemma, an independent Supply Side platform for large ad formats, has announced an integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media & entertainment group and a leading outdoor company in the UK & Europe. […]
The day-long event, which historically pulls in top industry speakers, once again featured leading CMOs -- this time from brands ranging from Yahoo to Uber -- agency CEOs and expert vendors, each offering valuable lessons for our current media environment, including, of course, how they also each incorporate Out of Home advertising (OOH) to reach the right people. […]
Campaign's UK editor, Maisie McCabe, is new chair of judges. This year, excellence will be awarded across five updated categories: Creative, Planning, Effectiveness, A Platform for Good and Talent. […]
Building on a significant year of growth in Singapore and the broader Asia-Pacific region, digital-out-of-home (DOOH) marketing technology developer Broadsign today announced the addition of Veronica Ong to its team as Sales Director, Southeast Asia (SEA). […]
ABU DHABI, UAE, January 30 2023: As part of its plans to radically upgrade the effectiveness and accuracy of data analysis and reporting, Viola Outdoor has appointed Sweden’s DoohClick as its ad-tech management partner, with the objective of providing a supporting infrastructure of data management tools for Viola’s DOOH portfolio. […]
Tiger Party, the Times Square based DOOH (Digital Out Of Home) tech shop presents a digital signage player that will work with its GOTIGER software. GOTIGER software is used to manage some of the world’s most famous digital billboards. […]
