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EMC Outdoor Announces the Addition of Deana Poole as SVP of Client Partnerships

EMC Outdoor is pleased to announce the appointment of industry veteran Deana Poole as Senior Vice President of Client Partnerships. CEO Betsy McLarney said, “Deana brings a dynamic presence, drive, and client-focused approach to our team. We are thrilled to have her joining us at this time to help develop client partnerships, when our agency and Out of Home are growing rapidly. […]

emcoutdoor.com
Wed, May 3, 2023 at 7:44 AM

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Canadian Out-of-Home Awards Gala by COMMB May 25, 2023 in Toronto

The Canadian Out-of-Home Marketing & Measurement Bureau (COMMB) will present the first annual Canadian Out-of-Home Awards in collaboration with their OOH operator members. The awards gala will be an all-encompassing industry celebration recognizing the creative, technical, and strategic achievements of agencies and advertisers for their out-of-home campaigns. […]

commb.ca
Tue, May 2, 2023 at 5:00 PM

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National campaign for Maybelline New York Falsies Surreal Extension Mascara is the biggest 3D Out of Home campaign in any market

3D Out of Home at scale: Kinetic and DOOH.com deliver world’s largest 3D OOH campaign for Maybelline New York Falsies Surreal Extension Mascara.   Kinetic, DOOH.com and EssenceMediacomX have launched a major national 3D Out of Home campaign for Maybelline New York Surreal Falsies Mascara. […]

Kinetic/DOOH.com
Tue, May 2, 2023 at 4:33 PM

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Tim Horton’s, Google, Nestle and Senior Agency Leaders to Headline DPAA Canada Summit

June 14 Event to Take Place at Scotiabank Theater in Toronto   NEW YORK – May 2, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers and details for its Canada Summit to be held on June 14 at the Scotiabank Theater. […]

dpaaglobal.com
Tue, May 2, 2023 at 7:24 AM

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Out of Home New York – New Name For What Was New York Digital Signage Week (16:9)

From now on, New York Digital Signage Week will be known as Out Of Home New York – a thematic handle that I think better and more aptly reflects the balance of what goes on during a series of events each October. […]

sixteen-nine.net
Mon, May 1, 2023 at 5:59 PM

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Too much zoom: Adams Outdoor CEO says, “we are re-teaching our reps the value of personal contact” (Billboard Insider)

Kevin Gleason, President/CEO, Adams Outdoor Advertising. One consistent hangover from the significant behavioral changes that occurred during Covid is the decrease in the number of face-to-face client meetings. Too much zoom and not enough personal client interaction. […]

billboardinsider.com
Mon, May 1, 2023 at 5:31 PM

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Lemma names Areef Vohra as Country Head for Australia & New Zealand

Vohra’s extensive expertise in business development and partnerships to further fuel Lemma’s momentum in the region.   28th -April -2023 – Lemma, an independent omnichannel Supply Side Platform (SSP) announced the appointment of Areef Vohra as country head for Australia and New Zealand. […]

dpaaglobal.com
Fri, Apr 28, 2023 at 1:03 PM

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Outfront’s digital signage at the new East Side Terminal of the Grand Central Station in NYC (DSFederation)

The MTA Long Island Rail Road’s new East Side Terminal has opened to revenue service. […]

digitalsignagefederation.org
Thu, Apr 27, 2023 at 2:16 PM

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Announcing AdQuick + AppsFlyer Integration

AdQuick, the leading platform for out-of-home (OOH) advertising, has announced its integration with AppsFlyer, a mobile measurement and marketing analytics platform. […]

blog.adquick.com
Wed, Apr 26, 2023 at 1:13 PM

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Reaching Prospective Students with Out of Home Media

Once upon a time, high school students would reach out to higher education institutions with a phone call or (gasp)… mail… to show their interest and request information. Then they would wait weeks for a large glossy booklet to show up and then compare that to the virtually identical large glossy booklet from the other schools on their list. Oh, and there were dinosaurs too. […]

emcoutdoor.com
Wed, Apr 26, 2023 at 11:38 AM

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75Media acquires 122 new billboard sites in Scotland with Wildstone backing (75Media)

75Media expands portfolio with the acquisition of 122 new billboard sites, including Scotland’s largest roadside advertising structure, the M8 Tower in Glasgow. The company’s expansion into Scottish territory comes as part of its long-term partnership with Wildstone, the UK and Europe’s provider of outdoor media infrastructure. […]

75media.co.uk
Tue, Apr 25, 2023 at 12:06 PM

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Vistar Media Inks Deal With Lamar to Power Its New 55-Screen Digital Out-Of-Home Network in Denver

Vistar Media, a global provider of technology for digital out-of-home (DOOH), and Lamar Advertising Company, one of the largest outdoor advertising companies in the world, have launched the new Denver Transit DOOH network. […]

Vistar Media
Tue, Apr 25, 2023 at 12:14 AM

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RCC Media partnership to expand Outfront’s digital coverage in the GTA (Sign Media)

Outfront Canada, a subsidiary of Outfront Media Inc., has partnered with advertising agency RCC Media Inc. to roll out 39 digital bridge overpass screens and eight large-format digital bulletins throughout the Greater Toronto Area (GTA). Photo courtesy Outfront Media Canada Outfront Canada, a subsidiary of Outfront Media Inc., has partnered with advertising agency RCC Media Inc. […]

signmedia.ca
Mon, Apr 24, 2023 at 4:33 PM

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InfoComm Partners with Moment Factory & Nanolumens

InfoComm announced its partnership with multimedia entertainment studios, Moment Factory and Atlanta-based, LED design and manufacturer Nanolumens. Together, the organizations aim to bring three days of dazzling interactive experiences to the show. InfoComm 2023 takes place this June 14-16 in Orlando, Fla. […]

commercialintegrator.com
Mon, Apr 24, 2023 at 12:44 PM

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DPAA Joins Prebid.org

NEW YORK – April 2023 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media (OOH) and its growing role in today’s omnichannel mix announced it has joined Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. […]

dpaaglobal.com
Mon, Apr 24, 2023 at 12:28 PM

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