LOUISVILLE, Ky., May 15, 2023 -- Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), a provider of digital signage and media solutions, reported its financial results for the first quarter ended March 31, 2023. […]
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C The common denominator of AV and digital signage is that both are predicated and focused on creating an experience. […]
Q1 2023 trading update: Q1 2023 adjusted revenue up +5.6% to €721.3 million Q1 2023 adjusted organic revenue up +5.0% Q2 2023 adjusted organic revenue growth expected to be around +9% Paris, May 11th, 2023 – JCDecaux SE (Euronext Paris: DEC), the Out-of-Home Media company worldwide, announced today its revenue for the first quarter 2023. […]
Core Objective: In order to drive footfall traffic and boost ticket sales as a part of its “Water World Go Splash Summer Campaign”, Ocean Park leveraged programmatic digital out of home (DOOH) to target three of its core audience groups. Its media agency, Dentsu X Hong Kong utilized the Hivestack DSPs custom audience targeting capabilities to strategically reach and engage target visitors. […]
Mark Alberhasky's stepdaughter Izzy was in great need of a kidney. Mark called me to ask if I had any ideas in how to get the word out. I said of course, she needs billboards, let me make some calls. […]
What Is Experiential Marketing? Experiential marketing is exactly what the name implies—it’s about creating an “experience.” Creating a real-world experience that can personally engage an audience, one-to-one, in a unique and memorable way. Experiential marketing is targetable, adaptable, memorable, and personal. It should be part of every marketing strategy. […]
Our team is excited to announce some new features that will modernize your out of home (OOH) advertising campaigns if you’re still running them the traditional way.Our data-driven campaign design and planning tools now enable you to use audiences for planning your OOH campaigns, which is a new capability for OOH that many agencies and tech platforms don't currently have. […]
NEW YORK – May 8, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers for its Advertising Week session focused on Leadership in the OOH industry. Advertising Week Europe is being held at Picturehouse Central in London. […]
NEW YORK--Digital Outdoor Advertising has appointed Al Leisengang as Chief Revenue Officer. Leisengang brings 20 years of sales experience in strategic planning, revenue growth and profitability to his new role. He will be responsible for overseeing Digital Outdoor Advertising's strategy to drive growth and innovation across all its business lines. […]
OOH TV has been around for a lot longer than you think. Pubs, gyms, and student unions have been entertaining crowds with TVs for years. More recently, you will have seen tactical, large modular screens showing live sport and entertainment for outdoor crowds. […]
Melody Roberts, Founder | Chief Creative Officer, Out of Home Creative. Colwell Law, a first-time OOH advertiser, contacted me to redesign their campaign because they felt the creative generated by the OOH company did not reflect the style or tone they envisioned. […]
The Canadian Out-of-Home Marketing & Measurement Bureau (COMMB) will present the first annual Canadian Out-of-Home Awards in collaboration with their OOH operator members. The awards gala will be an all-encompassing industry celebration recognizing the creative, technical, and strategic achievements of agencies and advertisers for their out-of-home campaigns. […]
Digital out-of-home (DOOH) software provider Vistar Media aims to strengthen its Canadian presence with the addition of three new team members: Gerard Doherty, Tyler Nemeth, and Olivier P. Thibodeau. Image courtesy Vistar Media Digital out-of-home (DOOH) software provider Vistar Media aims to strengthen its presence in Canada with the addition of three new team members. […]
By Jessica Ruscito and Jason Katz, Advantage Unified Commerce. A lot of brands are already jumping headfirst, recognizing the power to bring all that first-person data and screens right at the point of purchase together. Unilever istesting two innovative point-of-purchase approaches: one is an advanced in-store digital endcap with Giant Foods and another, digital shelf strips with Vaseline. […]
Emerging Leader Award sponsored by Big Screen Video: John Cochrane – Val Morgan Outdoor; Highly Commended – Michael Tobin, Tonic Media Network. Excellence in Innovation Award: Cristina Smart – JCDecaux. Outstanding Service Award: NSW I Tara Coverdale – oOh!media. […]
