Do brands consider all OOH/DOOH formats when they plan their media spends or draw up their campaign plans? Or are large formats like billboards the only ones kept in view? Is there merit in working with AOR or with multiple agencies when planning and launching OOH/DOOH campaigns? […]
Dubai, UAE – 2nd August 2023. Hypermedia, subsidiary of W Group Holding and one of the leading providers of Out-Of-Home (OOH) media solutions in the region, announced today the addition of René, the 13th digital bridge within its esteemed “Z Gallery – Art of Media” collection, situated at the World Trade Center, the entrance of Sheikh Zayed Road. […]
DOOH ad operator Intersection has signed an exclusive partnership with Southern California’s Metrolink, the nation’s third-largest rail system. Metrolink rail lines cut through some of Southern California’s most populous residential areas and desirable tourist locations in Los Angeles, Orange, Riverside, San Bernardino, Ventura, and San Diego counties. […]
Richard Malton is CMO of Ocean Outdoor. Sure, it might be a cheap, easy tactic to build buzz, but how justifiable is it to PR fake activations on someone else’s commercial real estate if the people behind it aren’t transparent about what they are really doing? […]
How to acquire talent, programmatic DOOH, how to use the latest technology to create DOOH ads... Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor spoke on ‘Unlocking the creative potential of DOOH’. Liam in fact has been blending creativity with the latest in Digital OOH technology for the past 8 years. […]
Dennis Hoffmann, Vice President of Business Development, Beeyond Media. The opening of the Las Vegas Sphere, a spectacular new venue that epitomizes the intersection of architecture, technology, and entertainment, has rightly piqued the interest of businesses worldwide. […]
The DOOH media firm Loop Media – which puts free media players into environments like restaurants and bars – has started working with an ... […]
The Out of Home Advertising Association of America (OAAA), has appointed Julie Thompson as Executive Vice President and Chief Marketing Officer. She will report to OAAA President & CEO Anna Bager. […]
By Alyssa Meyers, Reporter at Morning Brew. As summer roadtrippers likely know, out-of-home advertising is alive and well—or at least alive. The “well” part is up for debate. […]
“If it doesn’t work at a glance, it doesn’t work at all.” The sentiment by VMLY&R’s executive creative directors Justin Ebert and Niraj Zaveri is pretty indicative of OOH (out of home) advertising and the impact it has to have for an audience to engage with it effectively. […]
The first APAC Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia, in October 2022. WOO President Tom Goddard says: "Our Kuala Lumpur APAC Forum was an even bigger success than we expected and there has been huge support for another event in an incredibly dynamic region, vital to the development of Out of Home globally. We will be announcing further details shortly. […]
In the bustling world of community theatre, captivating the local audience’s attention can often feel like a performance in itself. With a myriad of marketing channels vying for consumer attention, standing out from the crowd is more essential than ever. Enter the timeless power of billboard advertising. Why Billboards: The Benefits for Community Theatres When it comes to visibility, nothing quite matches the impact of a strategically located billboard. […]
Media Resources' innovative technology sets new standards for light control in LED displays. Toronto, Ontario – Media Resources, a manufacturer of LED displays, has expanded its patented SITELINE™ family with the introduction of Generation 3 technology. This technology improves light trespass mitigation in LED displays, which is important for the digital out-of-home (DOOH) industry. […]
The 17th edition of Outdoor Advertising Convention, the largest OOH event organised every year in India, will be conducted at Manekshaw Centre, Delhi Cantonment on July 28-29, 2023. […]
Harness the power of OOH to establish your AI brand. Be unescapable and measure your success. OOH ads shape the future of AI and drive growth. […]
