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Ad of the Day: The Rolling Stones return features 109 billboards on Sunset Boulevard (The Drum)

Today, these out-of-home (OOH) activations have made way for digital screens showcasing brand campaigns, but a seed was planted for Rousselet. He wanted to bring The Stones to life using archive footage from live gigs, old videos and album iconography. Each scene would be placed on top of a sun-soaked billboard while Sidney Sweeney rides in a vintage car singing along. […]

thedrum.com
Sat, Sep 9, 2023 at 6:32 PM

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Travel Path Media Inc. Launch

Travel Path Media Inc., Canada’s First OOH Travel and Mobile Data Company, Launches   In a first for the Canadian media market, Travel Path Media, an OOH travel and mobile data sales company working solely with airport media, launched this month. […]

dpaaglobal.com
Thu, Sep 7, 2023 at 11:21 AM

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Chameleon Digital Media Stands Alone

Chameleon Digital Media Becomes a Stand-Alone Company   In preparation for the launch of its Datalytica analytics platform and to create increased trust with, and value to, its many OOH publisher partners, Chameleon Digital Media announces a “conscious uncoupling” from Adapt Media, Chameleon’s former parent company. […]

dpaaglobal.com
Thu, Sep 7, 2023 at 11:16 AM

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Innovation and Creativity in Digital Out of Home, Important Themes at DPAA Global Summit

Innovation and Creativity in Digital Out of Home, Important Themes at DPAA Global Summit By E.B. […]

dpaaglobal.com
Thu, Sep 7, 2023 at 10:38 AM

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Lamar Uses Vistar SSP To Launch Programmatic Buying For Its Airport Network (MediaPost)

by Richard Whitman, Columnist. Lamar and Vistar have worked together for a decade. Vistar helped develop Lamar’s OOH programmatic capabilities and Lamar in turn took a minority stake in the company two years ago with a $30 million Series B funding investment that also gave it a seat on Vistar’s board. […]

mediapost.com
Wed, Sep 6, 2023 at 12:11 AM

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Neil Diamond Musical: A Beautiful Noise to Open DPAA Summit on October 10 (DPAA)

Broadway to once again take center stage during OOH New York   NEW YORK – September 6, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that A Beautiful Noise: The Neil Diamond Musical will open this year’s Global Summit on October 10 at Pier 60 in Chelsea Piers. […]

dpaaglobal.com · Promoted content
Wed, Sep 6, 2023 at 12:10 AM

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Why DTC Brands Are Increasing Out-Of-Home Marketing (AdAge)

As direct-to-consumer brands compete for shelf space at physical stores, many are now advertising in physical spaces, too. By Phoebe Bain. Direct-to-consumer brands are on the hunt for the best brand awareness strategies as they gain distribution in physical stores. […]

adage.com
Tue, Sep 5, 2023 at 6:25 PM

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Media Post’s Second Digital Out-of-Home Insider Summit: October 4-7, 2023 in Austin, TX

As the DOOH footprint and tech capabilities proliferate, media buyers and planners need a map. Where and how can this intriguing new channel add to a brand's overall plan? Fill gaps in audience, reach, and holes in the funnel, coverage? […]

mediapost.com
Mon, Sep 4, 2023 at 10:54 PM

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World Out of Home Organization’s second APAC forum will be held in Bali, Indonesia November 1-3, 2023

The Forum Venue is the Conrad Bali Hilton Jalan Pratama 168 Tanjung Benoa, Kec, Kuta Sel, Kabupaten Badung, Bali, 80363, Indonesia. Delegates will be able to register for the Forum and access a special forum hotel rate via the registration link below. The first APAC Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia, in October 2022. […]

Mon, Sep 4, 2023 at 10:01 PM

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OAAA provides free creative for billboard companies to support Maui in the aftermath of the wildfires

Let’s unite our resources to help bring aid to the victims of the deadly August wildfires in Hawaii by running the enclosed Maui Food Bank PSA in any available OOH media space. This industry-wide initiative holds the potential to make a significant impact on the lives of those affected by the devastating wildfires in Maui. […]

oaaa-20337516.hs-sites.com
Thu, Aug 31, 2023 at 3:57 PM

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Indian Outdoor Advertising Association elects a new chairman (Media4Growth)

Pawan Bansal, Chief Operating Officer, Jagran Engage, has been elected as the new Chairman of the Board of Indian Outdoor Advertising Association (IOAA), the trade body of Indian OOH industry. […]

media4growth.com
Thu, Aug 31, 2023 at 3:43 PM

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75Media announces Salford Council partnership

Innovative outdoor advertising partnership brings funds and awareness for Salford City Council Council partners with 75Media and Wildstone on four new digital billboards in the city. Outdoor advertising operator 75Media and outdoor media infrastructure owner, Wildstone, have announced a new partnership with Salford City Council. […]

75media.co.uk
Thu, Aug 31, 2023 at 7:01 AM

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‘Brand reputations at risk’: outdoor media warnings over rise of fake ads (The Media Leader)

Ella Sagar. Out-of-home media owners need to be “on their guard” in response to a rise of fake ads posing as billboards, one of the UK’s biggest outdoor media sellers has warned. Clear Channel’s chief marketing officer for Europe told The Media Leader that brand reputations are at risk if the source of computer-generated outdoor ads created for social media fame are for fake campaigns. […]

the-media-leader.com
Wed, Aug 30, 2023 at 6:09 PM

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The second MediaPost Digital Out of Home Insider Summit October 4-7, 2023 in Austin, TX

From connected billboards to gas pumps, EV charging kiosks to screens in and atop taxis, marketers have endless options to engage consumers when they are away from home and have eyes up from their personal devices. But as the DOOH footprint and tech capabilities spread across IRL, media buyers and planners need a map. Where and how can this intriguing new channel add to a brand's overall plan? […]

mediapost.com
Wed, Aug 30, 2023 at 6:04 PM

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How brands can take advantage of Hivestack’s enhanced audience targeting in airports

Within airport premises, there are a number of smaller environments that offer lucrative opportunities for brands hoping to engage with uniquely focused audiences that have every intention to meander and enjoy their dwell time. […]

hivestack.com · Promoted content
Fri, Aug 25, 2023 at 12:10 AM

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