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DPAA Global Summit will take place October 10, 2023 in New York City as part Out of Home New York

CPG, Retail, Programmatic, and Power of DOOH On October 10 Summit Agenda. NEW YORK – July 15, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers and initial sponsors for its October 10 Global Summit. […]

dpaaglobal.com · Promoted content
Sat, Jul 15, 2023 at 5:20 PM

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Screenverse Boost Audience Measurement Via New Place Exchange Partnership

The DOOH ad sales and management firm Screenverse has launched a partnership that incorporates Place Exchange’s PerView audience measurement solution across the screen networks ... […]

sixteen-nine.net
Thu, Jul 13, 2023 at 11:07 AM

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Out-of-home resumes its ride on a digitisation rocket (AdNews)

By Jason Pollock. Out-of-home (OOH) has emerged from the chaos of pandemic lockdown to continue its climb as one of the fastest-growing channels in the media industry. IPG Mediabrands’ MAGNA predicts a 5% lift to $1.1 billion for outdoor media in 2023, while GroupM’s mid-year forecast puts OOH with 9% growth in 2023. […]

adnews.com.au
Mon, Jul 10, 2023 at 6:36 PM

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MediaPost’s Digital Out-of-Home Insider Summit will take place October 4-7, 2023 in Austin, TX

At the second MediaPost Digital Out of Home Insider Summit we bring the early adopters in to trade learnings, cases and insights about where DOOH fits into the media plan, how champions of the format are selling the idea to peers, and what ROAS brands are seeing here. […]

mediapost.com
Sun, Jul 9, 2023 at 7:00 PM

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Advertising Mid-Year Check-In

Advertising Mid-Year Check-In Published: July 7, 2023 As we find ourselves at the midpoint of 2023, the domain of advertising has experienced rapid advancement. But, the prevailing challenges of escalating inflation and the shifts in consumer behavior resulting from the global pandemic continue to occupy a prominent position of concern. […]

adomni.com
Fri, Jul 7, 2023 at 1:43 PM

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Digital Signage: A Complete Guide for Integrators (Commercial Integrator)

(Editor’s Note: This post is part of Commercial Integrator’s on-going series of informational guides of topics relevant to integrators. This page was originally published on May 12, 2023 and has been updated as of July 6, 2023.) No mater the size or shape, digital signage has revolutionized the way businesses communicate with their audience. […]

commercialintegrator.com
Thu, Jul 6, 2023 at 2:19 PM

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The 2024 World Out of Home Organization Global Congress will be held in Hong Kong from June 5-7 2024

This is the first time the Global Congress has been held in the Far East although an in-person regional event was held in Kuala Lumpur, Malaysia in October 2022. The recent 2023 Global Congress in Lisbon attracted a record 525 delegates from across the world. […]

World Out-of-Home
Wed, Jul 5, 2023 at 2:47 PM

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India’s Outdoor Advertising Convention 2023 will take place July 29-29 in Delhi (OAC Asia)

The 2-day Convention, centred on the theme ‘OOH Next’, will feature talks &presentations, fireside chats, focused discussions and master-classes on business strategies,investment avenues, technologies, creative solutions, and collaborations that set the pace of accelerated OOH business growth, and carve out a larger share of the ad pie for this rapidly evolving medium. […]

oacasia.org
Tue, Jul 4, 2023 at 4:43 PM

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The Australian Out-Of-Home industry has generated more than $1 billion in revenue for the first time since the pandemic (BandT)

In 2022, the sector saw 28 per cent growth in revenue with roadside billboards seeing particularly strong growth compared to the other formats and locations and has surpassed its 2019 level. While no format or location declined, the roadside other and transport sectors did not manage to surpass the 2019 level. […]

bandt.com.au
Mon, Jul 3, 2023 at 7:50 PM

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ATS London 2023 panel: The Rise of Programmatic Outdoor: What Advertisers Need to Know (Video, 27:11; by ExchangeWire)

DAX's Mia Mulch, the7stars' Matt Baker, Kinetic's Alys Donnelly, and The Trade Desk's Ed Johnson joined DAX's Ryan Rummery at ATS London 2023. How are advertisers currently engaging with programmatic digital out of home? What types of data are available in this space, and how should advertisers be using it? […]

youtube.com
Thu, Jun 29, 2023 at 11:38 PM

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A recap of the World Out-of-Home Congress that took place June 7-9, 2023 in Lisbon (WOO)

Day One: The conference began with a welcome message from WOO President, Tom Goddard, who declared that OOH has recovered ground lost during the pandemic. However, he went on to say that the industry now needs to shift its focus from maintaining its five per cent market share to increasing to ten per cent by 2030 through one per cent incremental increases. […]

worldooh.org
Thu, Jun 29, 2023 at 7:35 PM

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Creator Marketing Extended to Real-world Screens

Creator Marketing Extended to Real-world Screens Published: June 29, 2023 Creator marketing has taken the online advertising world by storm - and for good reason. The videos crafted by influencers and creators have become a powerful tool, thanks to their ability to connect with audiences on a personal level. […]

adomni.com
Thu, Jun 29, 2023 at 3:42 PM

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Big Outdoor installs a new dual-faced spectacular LED billboard unit in Times Square

NEW YORK—Premier out-of-home (OOH) media company BIG OUTDOOR launched a new digital display at the north end of the Times Square bow tie on top of the Duane Reade building at the corner of 50th and Broadway. Dubbed “The Gateway to Times Square,” the pair of stacked LED displays face north providing long read times to traffic entering the Crossroads of the World. […]

SNA Displays
Thu, Jun 29, 2023 at 12:14 AM

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Digital Signage Summit Europe agenda for July 5-6 conference in Munich, Germany (ISE Europe)

This year's DSS Europe presents a fresh approach to digital signage and insights into how businesses use DooH. As a bonus, attendees will receive a copy of the invidious Yearbook. This issue contains two key topics, 'Engaging Experiences' and 'Green Signage,' that will be explored further during the two-day summit. […]

iseurope.org
Wed, Jun 28, 2023 at 11:06 PM

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6 Benefits of Digital Out of Home Advertising

Digital Out of Home Is Here to Stay Why is digital out of home advertising ubiquitous in today’s market? Digital out of home media shares all the strengths of its static OOH counterparts. It is big, bold, and unskippable. […]

emcoutdoor.com
Wed, Jun 28, 2023 at 2:00 PM

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