Discover how universities are revolutionizing marketing with rideshare advertising, reaching prospective students in impactful new ways. The post How Universities Are Leveling Up With Rideshare Advertising appeared first on Wrapify Blog. […]
We're excited to announce an AdQuick and Shopify integration, designed to simplify and enhance your out-of-home (OOH) advertising campaigns. […]
JCDecaux, the Out of Home (OOH) media company, has integrated its portfolio with Google’s programmatic media solution, Display & Video 360 (DV360), made possible through VIOOH, a digital platform premium of OOH and world leader in Supply Side Platform (SSP). […]
We are thrilled to announce a new addition to the AdQuick platform that will improve how you work with out-of-home (OOH) advertising: AdQuick AI Assistant. With this industry-first tool, we aim to empower advertisers with data-driven insights and intelligent decision-making capabilities. […]
One important takeaway was the growing use of automation in the OOH space. Industry leaders highlighted the need to embrace technology and automate processes to make advertising operations more efficient. By using data, automation and machine learning, advertisers can make smarter decisions and run more successful campaigns. […]
An industry friend sent me a copy of the complaint filed with an Illinois court regarding the dispute between US chain drug giant Walgreens and Cooler Screens, the DOOH start-up that was retrofitting the store’s chiller sections with custom-made transparent LCD screens embedded in the doors. It’s a big freaking $200 million mess. […]
LG Business Solutions USA has unveiled a new digital signage display for public electric vehicle (EV) charging stations, an integrated solution that is expected to help maximize return on investment for installations at hotels, stadiums, shopping malls and more. Pairing 55-inch high-brightness LG digital displays with the powerful Broadsign out-of-home (OOH) advertising platform. […]
LOS ANGELES, June 15, 2023 -- EV Range is working with LG Business Solutions, LSI Industries and Broadsign on an integrated solution including electric vehicle chargers and charger station management software, with digital signage and advertising options. The ChargeCast solution will help remove the complexities of integrating and managing chargers equipped with advertising displays. […]
There’s no doubt that out-of-home (OOH) advertising spend is bouncing back from its Covid-19 dip in the UK, growing incrementally to £901 million through 2021. […]
How Billboards and Bulletins Can Help Your Marketing Are you wondering: how much does a billboard cost? The short answer is: it depends. […]
Leslie Wescott, VP of Sales-OOH for Flock Off. The MBTA prohibits the disturbance, destruction, or removal of nests, eggs, or birds protected under the act without the appropriate permits or exemptions. […]
Last week the World Out of Home Organisation (WOO) convened its global congress in Lisbon. Nick Parker,global managing partner of GroupM Outdoor, said "programmatic at the moment is still really “very small” from an investment perspective and that if it is not making up 25% of spend in five years’ time it would be “disappointing. […]
The World Out of Home Organization has announced the winners of its awards for both Digital and Classic plus Technical innovation at its Global Congress in Lisbon, held on June 7-9. Leadership: Andreas Soupliotis – Founder, President and CEO of Hivestack. The individual winners are: Lifetime Achievement Kinetic Global Chief Operating Officer Nick Parker. […]
Digital out-of-home (DOOH) software provider Vistar Media has launched Vistar Studio, a new global operation which provides advertising design services to marketers within the out-of-home (OOH) media sphere. […]
Oakland has banned the installation of new billboards since 1997, but a projected $360 million budget shortfall anticipated in the cities General Fund over the next two years has encouraged City Government to entertain solutions that would provide long term revenue. […]
