OOH Produces Second-Largest Quarterly Volume in History of the Medium. September 21, 2023 (Washington, DC) – Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). […]
Dan Hight, Vice President of Channel Partnerships at Placer.ai. With the rise of privacy regulations and consumer awareness, the advertising industry is moving away from one-to-one targeting and towards one-to-many or one-to-few approaches. Placer.ai's approach focuses on place intelligence rather than individual profiling, ensuring privacy and regulation compliance. […]
Clean California is First Brand to Activate Ad Campaign on Newly Launched Transit Shelters in Los Angeles, Connecting with Frequent Commuters & Residents Across the Region. […]
Seattle, WA — [September 19, 2023] — Ballyhoo Media and Pivot Media Ventures, providers of waterway media advertising, have signed a deal with Trans4Media (T4), a transit advertising operator in Seattle, Washington. As a result, Ballyhoo Media and Pivot Media Ventures become the sole local and national sales representatives for Trans4Media. […]
The Fall IBO (Independent Billboard Operators) Conference. Location: Hyatt Regency Indianapolis. Agenda highlights: Billboard Insider Panel Discussion: Dive into the industry’s latest trends and insights with an engaging panel discussion hosted by Billboard Insider. […]
To help support the cause on available DOOH space, download 1400×400 and 1000×500 files here. […]
Association’s Women’s Empowerment Series Inaugural Awards Recipients Announced NEW YORK – September 19, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the recipients for its inaugural Leading Women in Digital Media Awards. […]
by Nick Coston, OOH, DOOH, pDOOH Professional. When some key OOH media execs were dismissed from their jobs recently, it was subtly alarming that Outfront CEO Jeremy Male told Billboard Insider, “It would be very hard to describe the ad market as robust.” Entire DOOH departments at big firms such as The Trade Desk, Yahoo, Ubimo, and Catalina USA, to mention a few, are gone. […]
by J. G. Navarro, research expert. […]
In-person shopping is dead. Right? It’s a dinosaur, as archaic and useless as cuneiform tablets, powdered wigs, and flip phones. […]
Billups, a global Out-of-Home (OOH) technology and managed services company, today announced the appointment of Stephanie Gutnik as global chief strategy officer. […]
(September 12, 2023) – Invenda Group AG, the leader in next-generation automated retail, and Quividi, the pioneer and world’s #1 in AI & Computer-Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home (DOOH) & Retail, today announced a partnership to deliver high-fidelity audience impressions to Invenda’s entire network of vending machines. […]
Jay Altschuler, Sr. […]
The acquisition includes 41 digital panels of various formats, with the majority located within retail and transport hubs across the UK. This move marks Wildstone's expansion beyond its traditional Roadside focus and entry into alternative OOH environments. […]
The World Out of Home Organization has signed up its 200th member, and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier. Citix is a technology developer at the intersection of Smart Cities and AdTech, creating smartboards – smart street gadgets that provide useful information at the right place in the right time with intuitive interface. […]
