In the evolving landscape of advertising, where data-driven decisions reign supreme, the out-of-home (OOH) advertising industry has remained somewhat archaic. OOH planners have long relied on their intuition, market knowledge, industry insights, and domain expertise to make crucial campaign decisions. […]
7:15 AM: Registration and Breakfast. […]
ADA Compliance for Digital Signage; Audio in Digital Signage; Basics of Installation; Beyond Touch; Choosing a Display; Choosing a Partner; Cloud vs. […]
From building ideas that are “culture first” to reimagining the traditional agency/client models to embracing the power of organic earned and social media to establishing new content and media models, Todd Kaplan has re-defined what it means to be a successful brand marketer in the 21st century. […]
Board Includes Representatives from Unilever, McDonald’s, Sky, HSBC UK, PepsiCo, the BBC, Direct Line Group, KFC, and L’Oreal Tim Waldron Appointed Executive Director, EMEA LONDON / NEW YORK – September, 2023 – DPAA, the global trade marketing association, promoting the growth and digitilisation of out-of-home (OOH) media and its growing role in the omnichannel mix, today announced that it is enhancing its presence in Europe with the launch of a new office in UK. […]
Billboard Insider’s take: 2% total out of home growth in the second quarter means the US out of home industry slipped backwards compared to inflation of 4% for 2Q 2023. Billboard Insider is perplexed that billboards were so weak during the second quarter because we hear a more upbeat story from the independents we talk to. Another question: when will place-based recover? […]
27th September, Malaysia: Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has integrated with Xibo's SSP Connector. This integration allows Xibo users to make their inventory available to advertising demand directly from the LMX platform. […]
Below is the press release as is [Ed]. Solution provides hourly demographic and psychographic population density across the United States ATLANTA, GEORGIA, USA, September 26, 2023 -- Motionworks AI Inc., North America’s leading population intelligence company, announced today the official launch of its proprietary human mobility solution, Popcast™. […]
Board Includes Representatives from Unilever, McDonald’s, Sky, HSBC UK, PepsiCo, the BBC, Direct Line Group, KFC and L’Oreal. […]
Miami, Florida – September 26th, 2023 – Beeyond Media, a leading programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), today announced a major expansion of its advertising inventory. The DOOH company can now facilitate access to over 1 million premium digital billboards and screens. […]
Enhancing your advertising mix with podcasts, streaming audio, satellite, radio and YouTube influencer sponsorshipsIn our relentless pursuit of providing modern, effective solutions to elevate your advertising, we are thrilled to announce a significant milestone at AdQuick. […]
Clear Channel Outdoor (NYSE: CCO), one of the world's largest Out-of-Home (OOH) media providers, has partnered with the Westin Las Vegas Hotel & Spa to provide brands with three out-of-home (OOH) spectaculars to capture the attention of Las Vegas tourists as the Formula 1 Grand Prix comes to the city in November. […]
Billy Bishop Toronto City Airport has launched an interactive, multiplatform ad campaign featuring genuine, candid experiences from actual passengers, employees, and partners of the downtown transportation hub. […]
AI in Digital Signage Up for Debate (Warrenton, VA, September 25th, 2023) AI is everywhere, doing everything. At least that’s what the ChatBot driven headlines would have you believe. […]
The Digital Signage Federation is on hand in Hudson Square at the new Oonee Secure Bike Parking Pod… Owned by Shabazz Stuart, the Oonee Bike Pod is located at the entrance to the Holland Tunnel just off Canal St., the pod provides for secure bike parking for area residents and office workers. […]
