Out of home (OOH) media is an innovative and integrated type of location-based messaging. It takes many forms including bulletins, wallscapes, vehicle wraps, posters, point-of-purchase displays, and many more. What is outdoor advertising in the modern world, and how can it benefit your business? […]
In the dynamic world of marketing and advertising, the influence of outdoor roadside advertising continues to stand out, captivating industries and driving substantial investments. The latest analysis by outdoor advertising operator 75Media, based on data from Outsmart, sheds light on the intriguing trends and key players dominating this advertising domain. […]
In markets with limited Out-of-Home (OOH) inventory, creativity is key. Explore alternative strategies like rideshare and app-enabled delivery advertising, wild postings, transit advertising, and experiential approaches to make the most of your outdoor campaigns. The post A Marketer’s Guide to EOY Media Planning appeared first on Wrapify Blog. […]
Dylan Mabin, President, Geopath. The concerns around fake content compelled Google to recently update its political advertising copy policy to require advertisers to prominently disclose whether any portion of an ad was generated by artificial intelligence. The requirement will extend to all digital ads on Google and videos on its YouTube platforms. […]
In the bustling streets of our cities, amidst the cacophony of daily life, billboards stand tall, capturing our attention with their vivid displays. […]
Heidi Walcott, loving wife and business partner to Eagle Outdoor’s Dan Walcott died on September 3, 2023. We will miss seeing her lovely smile at IBO conferences. Dan, we are thinking of you and Darren. […]
Record 3Q 2023 Revenue of $11.6 million; Record 3Q Gross Profit of $5.3 million (45.8%); Record Annual Recurring Revenue run-rate of ~$15.6 million; Projected 4Q Revenue of $15.8- $17.8 million; Projected FY2023 Revenue of $46.8 - $48.4 million; Issues Projected FY2024 Revenue of $60 million to $80 million; Issues Projected FY2024 Adjusted EBITDA of $7.2 million to $12.0 million; Issues Projected FY 2024 exit ARR run rate of $18.0 million. […]
In a special bonus episode of the Digital and Dirt Podcast, host Ian Dallimore spoke with a diverse range of industry experts and thought leaders in the Lamar Green Room backstage at the DPAA Global Summit, held in New York in October. The conference serves as a forum for discussion of the latest trends and innovations in DOOH. […]
OBIE Awards Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. Short for “obelisk” – the ancient Egyptian stone pillars that are the foundation of modern advertising – the OBIEs are a celebration of the best designs in the out of home (OOH) industry. […]
Navori Labs announced it has deployed a unified digital signage software and AI-based camera analytics solution for Walmart Connect, the omnichannel retail media business of Walmart de Mexico y Centroamerica. Per a statement, the solution is now live across all 173 Walmart Supercenters in Mexico and 180 of 200 in-country Sam’s Club locations, with the remaining 20 stores to follow. […]
WOO's first in-person Africa Forum will take place in Cape Town, South Africa from March 11-13 2024. This follows successful in-person WOO Forums in Asia and a number of online events. The second Asia Forum will take place in Bali, Indonesia, from November 1-3. […]
Featuring Leading Voices from Adobe, Google, and More at the First Global Summit for AI-Powered Out-of-Home Advertising Toronto, October 31, 2023 – AdAi, curated by COMMB (the Canadian Out-of-Home Measurement and Marketing Bureau) and DailyDOOH have announced industry giants as headliners, along with expert panelists and sponsors to create an unforgettable event focused on Artificial Intelligence (AI) and the Out-of-Home (OOH) Advertising space. […]
SNA Displays, the renowned provider of high-end digital displays, continues to attract both worldwide attention and top-tier industry talent. One of the company’s more recent hires, Richard Hill, is a display industry veteran who joined SNA Displays this past summer in the role of director of sales SE and themed entertainment. […]
JCDecaux Peru's 10-year contract includes the advertising concession for the new Airport terminal which is set to launch in early 2025. […]
By Chris Powell. Bell's Astral and Pattison Outdoor—which claims 55% of the country’s static billboards and more than 6,400 street furniture faces—will control an estimated 70% of the out-of-home advertising revenue in Canada. The rest of the market is divided between larger companies like Lamar Advertising, Branded Cities, digital pure-play Allvision, and an array of small independents. […]
