According to Group figures, the DOOH sub-segment grew by a third in the final quarter of 2023. "We are noticing that our customers are no longer considering digital outdoor advertising as an additional option, but now as their preferred platform," explained CFO Henning Gieseke at an analyst conference. […]
Roadside OOH ads are concentrated in areas with lower disposable income in England and Wales, according to new research. […]
Laura will spearhead Talon's marketing and communications efforts to continue building the agency's brand in North America, support the company's growth initiatives, and foster a culture of creativity and collaboration. Most recently Laura served as the Commercial Marketing Officer at the OAAA where she provided executive leadership and management of OAAA's marketing organization. […]
by Antonia Hamberger. Outdoor display specialist Dynascan is jumping onto the e-paper bandwagon – at ISE 2024 the Taiwanese digital signage manufacturer presented the world’s largest e-paper to date, set to launch this year. The technology is ideal for transit shelter and other non-video use-cases. […]
This article explains what goes into a brilliant brief; how to select the right technology and data partners; and how to perfect targeting, creative optimization; and measurement. Navigating the technology and data landscape Once you’ve identified prDOOH as a potential channel, you’ll need to familiarize yourself with the technology and data landscape. […]
WOO's very first Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia, in October 2022. We prepare to welcome at least as many delegates to our 4th Regional Forum in Cape Town, South Africa. This Forum will give delegates one and a half days of presentations on the Expanding World of Out of Home from Media Owners, Buyers, Tech Suppliers and Clients. […]
Check out one of the day's highlights from Judita Jersovaite, Global Head of DOOH Solutions at GroupM. In her session, "Omnichannel: Claiming the Lion's Share," she shared her agency's perspective on integrating #OOH in client buys in her talk. It's definitely worth a watch. […]
Guest Post: Julián Arcila, Product Marketing Manager, Arrow Electronics. […]
From online to in-store: how can the success of retail media be replicated? Find out more in this panel discussion from DSS ISE 2024 with Florian Rotberg from invidis, Jan Reiners from OoH platform market leader Broadsign, and Iman Nahvi from analytics specialist Advertima. How can the success of online retail media be transferred to in-store retail media? […]
I didn’t know there was something akin to a Champion’s League for DOOH billboards, but there apparently is – called The United and involving ... […]
Moving Walls collaborated with Hola Media Group to provide data-driven verification and post-campaign reporting for their DOOH (Digital Out-of-Home) advertising campaign, offering insights for improved optimization during the campaign. […]
OOH Today has a piece up about a start-up in Chicago that has revived and probably evolved the established notion of using street-level shop ... […]
Anya Leibovitch. In our digital-first world, out-of-home media is often overlooked by advertisers in favour of pursuing online marketing efforts. This represents a huge missed opportunity, as outdoor advertising is one of the most effective ways to engage with customers and inspire them to take action. […]
Tassel Media has acquired American Campus Media (formerly the College Billboard Network, CBN). With the acquisition of American Campus Media's Out-of-Home (OOH) campus advertising network, Tassel Media assumes the rights to over 700 faces across the nation, increasing its scale and impact. […]
Out of Home for Destination Marketing: The Power of Location to Influence Travelers In the constantly evolving marketing world, the power of Out of Home for destination marketing is undeniable. Out of Home can deliver beautiful, unskippable creative to targeted audiences, supply reach and frequency, and scale easily and efficiently. […]
