Goddard had previously announced his intention to step down but has agreed to stay on at the WOO board's request. The WOO board has 12 members representing Out of Home Media Owners and National Associations across the world. […]
Barvanna has added a very different twist to the typical content mix used by place-based streaming Digital OOH networks, partnering with SportsGrid to deliver ... […]
Interview with Trent Lindmark. We are in 6 states and currently have 6,700 faces. 7% of our revenue comes from our digitals compared to the big 3 (which is 30% plus) we have a lot of opportunities to grow there. […]
For Earth Day 2024 on April 22nd, OAAA and EARTHDAY.ORG have teamed up to encourage consumers to recognize and celebrate Earth Day. EARTHDAY.ORG is unwavering in its commitment to end plastics for the sake of human and planetary health, demanding a 60% reduction in the production of ALL plastics by 2040. […]
Political IRL Ads and Voter Influence Published: April 15, 2024 The latest report from Morning Consult and OAAA (Outdoor Advertising Association of America), "Influence of Out of Home Political Ads," reveals the remarkable impact of out-of-home (OOH) advertising on capturing voters’ attention during this most critical political season. Let's take a look at the key findings: Political IRL ads are resonating more with voters this year! […]
Kayla Caticchio. Real-world OOH ads can capture consumers’ attention and guide them toward taking action online, like visiting a company’s website or social media pages, reaching out to a travel advisor, or making reservations through a third-party platform. […]
The World Out of Home Organization is presenting its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. The Future Leaders initiative was launched at the Lisbon Global Congress in 2023 with ten successful applicants. […]
Experienced SVP Bolsters Company Efforts to Deliver Successful, Targeted Client-Centric DOOH Advertising to Consumers LITTLETON, CO; APRIL, 2024 AdXcelerant, a leader in providing Digital Advertising solutions for 17 years, is pleased to announce the hire of Rob O’Rourke to be the company’s Senior Vice President of Sales for its Digital Out of Home (DOOH) and Connected Television (CTV) product, AdXact. […]
Marty Williamson, President and CEO, Williamson and Associates. Buyers are still there – new and old, large and small. We don’t expect the big 3 to be particularly active this year, but I think Lamar and Outfront will make a few strategic acquisitions. […]
Cannabis out of home advertising was $56 million in 2023, one of the fastest growing OOH ad categories. 40 states now have some form of legalized use. Here are some cannabis advertising guidelines which Mike discussed: Creative – Don’t show use. […]
The Challenge Associations Face in Expanding Non-Dues Revenue During my 15-year career working for associations as an event professional, I was responsible for expanding non-dues revenue and building profitable partnerships. Our team was constantly exploring innovations to help capture and generate additional non-dues revenue. […]
Berlin, 9th of April 2024 – It Works, a pioneering force in the advertising industry, is excited to announce its recent partnership with Adsquare, a global Location Intelligence Platform. This collaboration offers It Works’ clients advanced audience targeting capabilities and precise footfall measurement to enhance their programmatic out-of-home campaigns. […]
INEO Retail Media division gaining momentum and market penetration SURREY, BC, April 9, 2024 - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), has signed new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading Demand Side Platforms (DSPs). […]
Session: OOH Channel Value in the Omni Channel World. The evolving landscape of programmatic DOOH was explored, highlighting its growing prominence and versatility. Embracing programmatic OOH not only offers flexibility but also fosters the development of specialised skill sets essential for navigating the omnichannel advertising sphere. […]
A new source of revenue for OOH operators: tracking trucks for illegal activities. Trucks are used for cargo theft, fraud, human trafficking, and smuggling drugs. Genlogs tracks trucks. […]
