Raw Feed & Search

Public is Saying NO to Hawaii Billboards (Billboard Insider)

When Insider heard the news on the proposed Hawaii Billboards in the New Aloha Stadium Entertainment District, we reached out to JPG Media President, Jean-Paul Gedeon. JPG has operated an OOH business in Hawaii for about 20 years and found their niche focusing on Malls, Supermarkets, Drugstore / Pharmacy, Truckside, Gas Stations and C-Stores. […]

billboardinsider.com
Wed, Jan 31 at 8:36 AM

Permalink

Digital signage on display by LG – in the largest booth at ISE 2024

LG Electronics (LG) is showing its digital signage at Integrated Systems Europe (ISE) 2024 in Barcelona, Spain, from January 30 to February 2. LG will unveil its range of displays tailored to the needs of retail, corporate, education and hospitality, including its Micro LED, All-in-One LED, Transparent OLED and cloud management platforms. […]

LG · Promoted content
Tue, Jan 30 at 5:29 PM

Permalink

MediaPost’s Digital Out-of-Home Insider Summit March 20 – 23, 2024 in Scottsdale, AZ

At the Spring edition of MediaPost's Digital Out-of-Home Insider Summit we lean into this future where technology once again reimagines the brand2consumer relationship. How are connected screens integrating into real life moments of decision and influence? What are early adopters of DOOH learning about integrating these new IRL experiences into traditional media plans? […]

mediapost.com
Tue, Jan 30 at 5:27 PM

Permalink

My first Consumer Electronics Show: EV’s, ePaper, terrible wayfinding (Digital Signage Today)

by Daniel Brown — Editor, Networld Media Group. I was blown away by the crowds at this year's show in Las Vegas, and I see a strong year coming for DOOH, smart homes/hybrid workplaces, and more. Travel. […]

digitalsignagetoday.com
Sun, Jan 28 at 4:50 PM

Permalink

Nick Coston’s recap of CES 2024

by Nick Coston. Best OOH Display at CES? Among flying cars, smart homes, big screens, see-through TVs, and conversational robots, a few OOH/DOOH-related products got my attention. […]

nickcoston.substack.com
Sun, Jan 28 at 4:36 PM

Permalink

Bowling Center Television (BCTV) Debuts in Major U.S. Markets: Transforming Bowling Entertainment

New DOOH/CTV Television Network Premieres in New York, Philadelphia, Charlotte, and Tampa-St. […]

dpaaglobal.com
Fri, Jan 26 at 1:08 PM

Permalink

Ocean Outdoor’s take on CES 2024: Plenty of swagger, not enough swag

Ocean Labs MD Catherine Morgan and our Creative Director David Tait give their low down on the Las Vegas tech extravaganza CES 2024. David: It was good to see the progression of transparent screens, especially seeing the technology move from OLED to micro LED. […]

oceanoutdoor.com
Thu, Jan 25 at 7:07 PM

Permalink

Lufthansa uses LG’s transparent displays for in-aircraft signage (Invidis)

Aircraft maintenance service provider Lufthansa Technik and LG have been jointly developing and marketing digital signage and in-seat video solutions for passenger aircraft under the Aerq brand since 2019. In addition to small in-seat displays and an in-flight experience platform with DooH advertising management, the offering also includes LFD displays. […]

invidis.com
Wed, Jan 24 at 6:37 PM

Permalink

IAB UK’s Compass & Digital Out-of-Home: The full report (IAB UK)

The current UK DOOH market size. The outlook for DOOH. DOOH accounted for 63% of out-of-home market ad spend in 2022 , despite representing only around a third of UK OOH inventory space. […]

iabuk.com
Tue, Jan 23 at 6:24 PM

Permalink

Michigan State Upgrades Video Tech at Breslin Center

LANSING, MI—Michigan State University recently upgraded the in-bowl LED displays at the Jack Breslin Student Events Center with video technology from SNA Displays. The Breslin Center is home to the MSU men’s and women’s basketball teams as well as the Spartans’ volleyball program. […]

dpaaglobal.com
Tue, Jan 23 at 10:52 AM

Permalink

Invidis’ guide to ISE Barcelona 2024 (Invidis)

This year you will probably be able to get into the halls more quickly: Instead of two, there are now three entrances. In addition to the South and East Entrances, the North Entrance will be opened. This is especially good news for Digital Signage exhibitors, as visitors can now reach Hall 6, where Digital Signage and DooH are located, much faster from the North Entrance. […]

invidis.com
Mon, Jan 22 at 11:14 PM

Permalink

Digital billboards in Moscow display propaganda after Western advertisers abandoned the Russian market (Invidis)

by Florian Rotberg. Until Russian troops invaded Ukraine, invidis had been active in Russia for over ten years with conferences and consulting projects. To this day, we remain personally connected to many digital signage and DooH experts, even if we can no longer have business relationships with Russia. […]

invidis.com
Mon, Jan 22 at 5:35 PM

Permalink

Introducing OAAA’s new VP of Marketing: Olivia Oshry

As of this week, the OAAA has welcomed Olivia Oshry, formerly of Flowcode and AOL, as their new Vice President of Marketing, reporting into EVP & Chief Marketing Officer, Julie Thompson. […]

OAAA
Fri, Jan 19 at 1:41 PM

Permalink

“If I Had A Hammer”: What My Grandfather’s Hammer Taught Me About Billboards (EMC Outdoor)

by Matthew Noll. I have a hammer that belonged to my grandfather. (Wait… I thought this blog was about outdoor advertising?) It is – don’t worry – I’ll get to that in a minute. […]

emcoutdoor.com
Fri, Jan 19 at 10:36 AM

Permalink

How To Incorporate Local Culture Into Your Billboard Ads

In the dynamic world of advertising, understanding and resonating with one’s audience is paramount.  As brands strive to make meaningful connections, there’s a growing recognition of the profound impact local culture has on advertising strategies.  Gone are the days when a one-size-fits-all approach sufficed.  Today, in an era where consumers crave authenticity and relevance, incorporating local culture into advertising campaigns has become not just desirable, but essential. […]

75media.co.uk
Fri, Jan 19 at 9:21 AM

Permalink