JCDecaux’s take on programmatic digital out-of-home: How to get started and deliver results (OpenMic)
This article explains what goes into a brilliant brief; how to select the right technology and data partners; and how to perfect targeting, creative optimization; and measurement. Navigating the technology and data landscape Once you’ve identified prDOOH as a potential channel, you’ll need to familiarize yourself with the technology and data landscape. […]
Mon, Mar 4 at 12:10 AM