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Transit Advertising: How to reach audiences on the move with out-of-home (Broadsign)

Kayla Caticchio. Transit advertising refers to the placement of ads on or within public transportation vehicles, like buses, trains, subways, and taxis, as well as in transit stations and terminals. This form of advertising leverages the high visibility and daily foot traffic of public transit systems to reach a large and diverse audience effectively. […]

broadsign.com · Promoted content
Tue, Aug 6 at 12:10 AM

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White Claw’s programmatic digital out-of-home campaign drives 74% lift in purchase consideration for vodka launch (Broadsign)

Kayla Caticchio. Following its major growth after entering the hard seltzer market in 2016, global alcohol brand White Claw now holds over 50% U.S. market share in the category. […]

broadsign.com
Mon, Aug 5 at 5:28 PM

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Full stack deployment at over 100 screens in Turkish hair salons (Awarion)

Each venue will use Awarion’s Centrum DOOH CMS, enabling programmatic revenue and real-time news bulletins In a partnership with Reklamarea, a premium DOOH publisher, hair salons mainly located in bustling city of Istanbul will use Awarion Centrum content management system which will also act as a gateway to Awarion’s programmatic marketplace, Junction. […]

awarion.com · Promoted content
Mon, Aug 5 at 10:38 AM

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How a 3-location sale in Georgia turned into a billboard campaign in 7 states on over 100 structures (Billboard Insider)

Charlie Callari. The sale I am proudest of to date is Law Tigers, America’s motorcycle lawyers. This sale started as a 3 location sale in Georgia. […]

billboardinsider.com
Wed, Jul 31 at 5:32 PM

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Winners of India’s Out-of-Home Advertising Awards (Medianews4U)

Madison won the maximum number of metals this year, having won 12 metals with 2 Gold, 3 silver and 7 Bonze, while Rapport Outdoor Advertising and Coral Media bagged the maximum number of Gold trophies, winning 3 each. […]

medianews4u.com
Mon, Jul 29 at 5:08 PM

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Touchdown! Elevate your NFL Marketing Game with Video IRL!

Touchdown! Elevate your NFL Marketing Game with Video IRL Published: July 26, 2024 The roar of the crowd, the electrifying energy - it’s beginning to feel a lot like NFL season. This presents a golden opportunity for brands to tap into the fandom of football while elevating their marketing game!  With fierce competition for consumer attention, traditional methods might not be enough. […]

adomni.com
Fri, Jul 26 at 10:03 AM

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75Media’s billboard advertising costs in UK in 2024 (75Media)

In this article... How much does Billboard Advertising cost? Billboard size. […]

75media.co.uk
Fri, Jul 26 at 12:10 AM

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Global out-of-home ad spend reaches $41.9bn USD, 5.2% of global adex. $45.3bn forecast for 2024: WOO survey

World Out of Home Organisation releases 2024 Global Expenditure survey. The 2024 survey was completed by 109 members, covering 85 unique territories – collectively representing 95% of global GDP and 78% of global population. Unreported territories are modelled from similar territories based on population and GDP per capita where possible, or are excluded from the study. […]

WorldOOH
Wed, Jul 24 at 5:38 PM

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The NDA Roundtable: is it time for another look at programmatic out-of-home? (New Digital Age)

Michael Feeley. What trends are driving the increased interest around digital out of home (OOH) at the moment? How is programmatic buying contributing to that growth and where does programmatic OOH fit into an omnichannel marketing strategy? […]

newdigitalage.co · Promoted content
Wed, Jul 24 at 3:35 PM

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Is Your Conference Ready for Out-of-Home Media Sponsorships? – 6 Signs Your Association Might Be Missing Out On Untapped Non-Dues Revenue

In today’s dynamic marketing landscape, event organizers constantly seek innovative strategies to enhance attendee experiences, increase sponsor satisfaction, and maximize non-dues revenue for associations. One frequently overlooked avenue is integrating Out-of-Home media programs into an event sponsorship prospectus. […]

emcoutdoor.com
Tue, Jul 23 at 4:13 PM

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DPAA Reveals Initial Speakers for Global Summit in NYC Taking Place October 15, 2025

Ad/Media Leaders from GM, Danone, UM, Omnicom to address DOOH industry at October 15 event at Chelsea Piers   NEW YORK – July 23, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today initial speakers for its October 15 Global Summit to be held at Pier 60/Chelsea Piers in New York City. […]

dpaaglobal.com
Tue, Jul 23 at 10:28 AM

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Blue Screens of Death at Newark Airport (16:9)

From a reader trying to get home this morning from Newark’s international airport … These DOOH screens appear to be at least sold by ... […]

sixteen-nine.net
Sat, Jul 20 at 5:50 PM

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After a 10-year hiatus, the Outdoor Advertising Association of West Virginia is now re-established (Billboard Insider)

President – Shane Walters, VP/GM Lamar-Wheeling. Vice President – Brian Conley, GM Link Media, WV & TN. Secretary – Lise Keefer, VP/GM, Lamar- Huntington. […]

billboardinsider.com
Fri, Jul 19 at 2:11 PM

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Melbourne, Australia Politicians Considering Nightly Curfew On LED Billboards To Curb Light Pollution (16:9)

A proposal in front of local politicians in Melbourne, Australia would see digital OOH billboards in that city subject to a curfew, in an ... […]

sixteen-nine.net
Thu, Jul 18 at 9:57 PM

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From Clicks to Bricks: Unleashing the Power of Out of Home Media for Virtual Businesses

Out of home media for virtual businesses is a largely untapped resource for online businesses. In today’s rapidly growing and increasingly mobile digital age, virtual and online-only companies are radically changing how we shop, work, and interact. […]

emcoutdoor.com
Thu, Jul 18 at 1:55 PM

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