Taps into Vistar’s Ad Server and SSP New York, NY (June 11, 2024) – Bowling Center Television (BCTV), a leading digital out-of-home (DOOH) network, today announced a significant milestone: the installation of its 1,000th screen. This achievement solidifies BCTV as one of the fastest-growing DOOH networks in the United States. […]
Cannes Lions, the world’s largest Festival celebrating creativity and innovation in advertising, is rapidly approaching. For over 70 years, this global gathering unites the entire advertising ecosystem to honor the best creative work of the year and to convene on important industry issues to propel advertising forward. OOH is a vital part of those conversations. […]
Out-of-home specialist 75Media has appointed a new head of programmatic. In the newly created role, Jan Vimal will grow and scale the programmatic department at 75Media. Jan brings with her over a decade spent working in the advertising sector, predominately in programmatic and adtech. […]
This summer will see two major European events: the UEFA soccer championship in Germany and the Olympic Games in Paris. Both events offer significant potential for outdoor advertising, especially for companies like Ocean Outdoor that focus on premium screens and authenticity. Ocean has even placed a countdown on its website for the Olympics. […]
Innovator Insights: How Video IRL Transforms Real-World Engagement with Adomni’s Eileen Crossin By Mercedes Cardona for Brand Innovators Published: June 6, 2024 Marketers often perceive out-of-home advertising as an extra topper to their campaigns, just one more channel they can add to the media mix, to drive traffic or brand recognition. […]
A digital OOH company that puts screens in high rise elevators is expanding from the United Arab Emirates to the United Kingdom, with Elevision ... […]
The winners were announced on May 30th, at the second inaugural Canadian Out-of-Home Awards Gala featuring brands, agencies, and out-of-home (OOH) operators. […]
Billboard Insider’s take: A terrific list which covers all aspects of running an out of home company (29 admin mistakes, 21 sales mistakes, 18 leasing mistakes, 16 operations mistakes, 11 financial mistakes and 5 creative mistakes). Our favorite is item 92! Chris Zukin, General Manager, Meadow Outdoor. […]
Stephen Joseph, Ocean’s COO and CFO, becomes the Group Chief Executive Officer, effective 1 January 2025. Stephen will succeed Tim Bleakley who will become Chairman of Ocean’s Board of Directors upon the transition as part of a long planned CEO succession process. […]
The other company that’s been on a tear in recent years make free, DOOH ad-supported streaming TV channels available to businesses has also now ... […]
OOH advertising comprises only 4% of US purchased advertising, at a significant discount to its inherent value, in part because it lacks conventional accredited measurement products. Without a common language framework, large ad buyers are incapable of comparing OOH to alternatives within their media mix models (“MMMs”). […]
LOUISVILLE, Ky., May 28, 2024 -- Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX), a provider of digital signage and media solutions and First Merchants Bank (“FMB”) executed a credit agreement implementing the previously-announced $22.1 million senior secured revolving credit facility (the “Revolver”) with a $5 million accordion feature. […]
New training initiatives have been bubbling up in the Digital OOH sector – like Jeff Gunderman’s DOOH Academy and Alan and Jonathan Brawn (Alan’s son) ... […]
We are excited to announce a change in our leadership at AdQuick. Chris Gadek is stepping into the role of CEO, succeeding Matthew O'Connor. This transition marks a new chapter for AdQuick as we continue our journey of innovation and growth in the out-of-home (OOH) advertising industry.We want to extend our heartfelt gratitude to Matt for his leadership and dedication. […]
By Guy Campos. Software is increasing its share of budgets as hardware sales stagnate. But comparing solutions is beset by complexity, delegates heard at Digital Signage Summit Europe. […]
