Two thirds of the inspected 100 outdoor screens in Texasb are damaged in one form or another. Heat poses the greatest danger to LCD displays, self-emitted heat from the LCD backlight as well as external heat, especially in direct sunlight. […]
Juliana Lai. Initially, Elevision’s network consisted of elevator screens in high-end residential and commercial buildings in Dubai and Abu Dhabi. Over the last four years, large-format DOOH screens have been added to its network and expanded into premium business districts, including the Dubai International Financial Centre and the Dubai World Trade Centre. […]
“We Celebrate the Growing Role of Digital OOH & Programmatic Innovation in Today’s Omnichannel Marketing Mix.” Our program explores how brands engage with today’s sophisticated consumer. The Summit draws 900+ business leaders including brands, agencies, press, media companies, ad tech, research, and more. […]
Quinn Mason. Unfortunately, the answer isn’t straightforward, as billboard advertising costs vary and depend on several factors, including location, circulation, size, format, and audience demographics. Traditional (i.e., static) billboards, however, can run from $1,000 to $2,000 a month for campaigns in rural areas, $1,500-$5,000 in small to midsize cities, and $14,000 and up in larger markets. […]
Mobile broadband advances and cell tower build-outs have meant deploying connected digital signage and DOOH networks is far less complicated and expensive than it ... […]
OUTFRONT’s Chicago inventory is 90% sold out leading into the Democratic convention with campaigns by Fox News, J.B. Pritzker and Grubhub. Here are some of the trends OUTFRONT is noticing Ahead of the most recent changes to the presidential race, OUTFRONT was already seeing significantly more action on OOH from political advertisers than in previous cycles. […]
Screens in the arrivals/luggage carousels of airports have now grown common – mainly DOOH ad screens trying to leverage the long wait times and ... […]
NEW YORK – August 14, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today its Women’s Empowerment Webinar for September will feature DOOH and Tech leaders from Outfront, Lamar Advertising, and GroundTruth. […]
São Paulo, 12 August 2024 – Displayce, Europe’s leading programmatic demand-side and data platform for digital out-of-home advertising, has taken another step forward in its international development by opening its first office outside Europe in São Paulo, Brazil. […]
Kanchan Srivastava. With Maharashtra's state elections approaching in less than two months, the Brihanmumbai Municipal Corporation (BMC) has introduced a draft outdoor advertising policy which carries specific guidelines for political banners and hoardings during the election period. […]
Instead of digital signage, Paris favored analogue alternatives. Here’s a look at missed opportunities and lessons for future Games. The 2024 Paris Olympics were nothing short of spectacular, drawing in an impressive 11.5 million visitors. […]
New outdoor advertising site, Bristol Approach Tower, was developed opposite Brabazon – the new neighbourhood for Bristol on the former Filton Airfield Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has unveiled a unique Concorde-inspired digital billboard at the heart of North Bristol’s world-leading aerospace, engineering and technology business cluster. […]
First-party data refers to data collected directly from customers. Unlike third-party cookies, first-party data relies on users’ consent. This data is held in high esteem for a good reason. […]
Master Black Friday Month with Video IRL Strategies Published: August 6, 2024 Black Friday has morphed from a single-day frenzy into a month-long shopping marathon. With sales predicted to skyrocket past $10 billion this year, competition is fiercer than ever. To capture the attention of millions of eager consumers, brands must adopt a strategic, multi-faceted approach. […]
London, 6th August 2024 – Mass Media Outdoor Limited is excited to announce the rapid expansion of its digital roadside portfolio which will see existing bus shelters digitised and digital freestanding units installed across the South East. This significant development marks a major step forward in enhancing the company’s digital offering and providing cutting-edge advertising solutions. […]
