New Report Finds OOH Tops All Media In Connecting with Consumers Near Point of Purchase (myprintresource)

A new study released today by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium. The study, conducted by RealityMine using USA TouchPoints, also revealed OOH is the ideal ad medium to reach consumers as they engage with mobile devices. […]