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16:9: Rouge Media Powers Up Smartphone Charging Station Digital OOH Ad Network

Toronto-based mediaco Rouge Media Group has launched a network of ad displays built into charging stations for mobile devices and located in a wide variety of high traffic locations. A targeted 1,000 stations will be installed across North America, in places like restaurants, bars, college campuses, spas and beauty salons. […]

sixteen-nine.net
Tue, Jul 14, 2015 at 7:13 AM

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Ask the Board: Deciding Whether or Not to Use Audio in DOOH Advertising

When developing a new network, what criteria should be used to determine whether to use audio? […]

digitalsignageconnection.com
Mon, Jul 13, 2015 at 9:10 AM

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50 Brilliant Billboard Ads (DOOH included) That Will Stop You In Your Tracks (And What You Can Learn From Them; source – canva)

With digital ads taking over our lives, it’s easy to start questioning how long other forms of advertising are going to last. Oh, rest assured: billboards are going nowhere. They are alive, well and getting increasingly creative. […]

designschool.canva.com
Mon, Jul 13, 2015 at 8:21 AM

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Ireland: OOH Advertising Enjoys Strong Q2 Says PML Research (adworld)

Diageo continues to be the highest spending advertiser on out of home formats for the first half of 2015, according to PML Group's latest Posterwatch market report. The drinks company, which owns the Guinness brand among others, has increased its ooh investment in 2015 and is ahead of McDonald's in second place. The top five advertisers in the sector also include Sky, Mondeléz and Vodafone. […]

adworld.ie
Mon, Jul 13, 2015 at 1:07 AM

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Australia: oOh! Media adds 26 shopping centres to portfolio (mumbrella)

oOh!media has won exclusive contracts with two shopping centre groups to increase its Retail Out Of Home (OOH) media offering in centres where the supermarket is the main draw card by a further 26. The two contracts give oOh! […]

mumbrella.com.au
Mon, Jul 13, 2015 at 1:01 AM

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Majority of Marketers Unaware of DOOH Engagement Capabilities

 […]

screenmediadaily.com
Sun, Jul 12, 2015 at 4:10 PM

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Nike celebrates the ‘Real Girls of Moscow’ with empowering OOH and DOOH ads (pioneeringooh)

In April, Nike Women launched its popular “Better for It” motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia. A half-dozen new spots from Wieden + Kennedy Amsterdam feature the same playful attitude and general message—that the benefits of exercise outweigh the challenge. […]

pioneeringooh.com
Sun, Jul 12, 2015 at 2:16 AM

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DOOH Campaign: Jay Z Gold Display Turns Black Friday into Gold Friday (DSConnection)

With a 7-foot, 4K display, and 600,000 lines of code, KBS+ Spies & Assassins created a fluid simulation that digitally transformed more than 140,000 holiday shoppers into liquid gold. […]

digitalsignageconnection.com
Fri, Jul 10, 2015 at 1:59 PM

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AdWeek: Interactive DOOH Campaign ‘The Great Escape’ for Graubünden Ferien in Zurich

Jung von Matt/Limmat AG found a unique way to capture the attention of busy Zurich commuters for Graubünden tourism organization Graubünden Ferien. The agency launched an interactive/OOH campaign for the organization in which stressed out city dwellers were greeted by a resident of the small mountain village Vrin. […]

adweek.com
Fri, Jul 10, 2015 at 7:30 AM

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Posterscope named as official OOH agency for the 2016 Olympic Games (pioneeringooh)

Posterscope Brazil has been appointed by the Organizing Committee of the Rio 2016 Olympic Games, to manage the Rio 2016 out of home (OOH) programme prior and during the Games. Posterscope Brazil will support Rio 2016 Olympics and Paralympics Games and its sponsors with regards out of home media. […]

pioneeringooh.com
Fri, Jul 10, 2015 at 1:32 AM

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Study: Out of Home advertising is the medium SMEs engage with the most (pioneeringooh)

Over 100 pages of data of which highlights include: – SME population is widespread, with 80% being based outside of London – Over half of annual sales coming from outside of their local area. […]

pioneeringooh.com
Thu, Jul 9, 2015 at 8:34 AM

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Brazil approves sale of Telefonica digital OOH ads unit (telecomparer)

Brazil's Administrative Council for Economic Defense (Cade) approved without restrictions the sale of TOTS (Telefonica On The Spot Digital Solutions of Brazil), part of Telefonica group, to the Eletromidia company, belonging to the HIG Group and operating mainly in the import, export, marketing and distribution of electronic panels. The value of the deal was not disclosed, reports Teletime. […]

telecompaper.com
Thu, Jul 9, 2015 at 12:25 AM

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USA Today: Chinese OOH ad operator (AirMedia) stock the worst among the crash-taculars

Even the market’s implosion is nothing compared to what’s happening to some individual China-based stocks with shares trading on major U.S. exchanges. The worst Chinese stock since the June top is Airmedia Group, which sells ad space on TV screens on planes as well as outdoor billboards and other displays. […]

americasmarkets.usatoday.com
Tue, Jul 7, 2015 at 8:43 AM

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Nancy Fletcher: How OOH Advertising Is Helping to Improve Main Street (source – Linkedin)

The recent dust-up over signs in Times Square – questions surfacing if government was pushing to remove these icons – focused me on the connection between our business and city life. First, to be clear, signs in Times Square aren’t going anywhere. A press frenzy, fueled by wild exaggerations in the blogosphere, has fizzled. […]

linkedin.com
Tue, Jul 7, 2015 at 12:44 AM

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What’s ailing the U. S. media economy (and how DOOH is bucking the trend of declines for traditional media) (medialifemag)

To get the scoop on where the media economy really is, Media Life spoke with Jon Swallen, chief research officer at Kantar Media, for his take on why ad spending is down, whether it will rebound later this year, and why some traditional media are faring better than others. Many of the largest advertisers cut back on advertising in first quarter. […]

Tue, Jul 7, 2015 at 12:38 AM

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