IPG Mediabrands has promoted Mike Cooper to Global President & CEO of the firm’s out-of-home planning and buying agency, Rapport. The role is new at the agency. Cooper will continue in his current position as President of the agency’s North America operations. […]
AllOver Media, LLC (AOM), the largest alternative out-of-home advertising platform in the United States, announced the purchase of Ripple Resort Media, Inc., a company based in Aspen, Colo., that caters to the top North American winter resorts. AOM continues to rapidly expand its targeted and contextual platform to help advertisers reach specific audiences at ideal times. […]
I tend to give a pass to small start-ups and teeny companies that have dead screens or error messages, as they have limited resources and in many cases are learning hard but good lessons about operations. But Outfront Media – until recently known as CBS Outdoor – showing giant Windows errors because they didn’t have the proper licensing? Sheesh. […]
MUMBAI: Madison World’s out-of-home (OOH) arm MOMS has come up with an innovative outdoor campaign to launch Mother Dairy’s Dairy whitener ‘Dailycious’ in Guwahati. The brand has the tag line “A Spoon Full of Magic” and the objective of the campaign was to reach out to the maximum number of people in the target group, generate highest response and conversion into sales. […]
The Outdoor Media Association (OMA) has joined with with the Australian Federal Police (AFP) to extend the 2015 National Missing Persons Week (NMPW) campaign to outdoor advertising across Australia. […]
Westfield, which manages Europe’s two largest shopping destinations, has unveiled the first Arabic language campaign at a UK airport to celebrate the Islamic festival of Eid. The initiative began on 17 July and will run for a week. […]
Clear Channel UK’s premium digital brand, Storm, announces new sites in Billingsgate, Lambeth and Shoreditch. – Site launches mark beginning of intensive growth for Storm over the next few months. – New Lambeth Palace Road site has been developed in partnership with Lambeth Council, Guy’s and St Thomas’ charity and Old Paradise Yard as part of an effort to enhance the urban environment. […]
I am traveling, so little to no time to read or write – or dig into new tech that has just emerged. So when people started emailing me saying, “Hey, did you see the Eddystone thing?” all I could respond was “Yeah, kinda sorta. […]
By Avihai Michaeli. Does Google plan to transform the Digital Out Of Home (Dooh) screens to its next Adwords platform? Are we witnessing the return of the Digital Signage "golden era" ? […]
Origins is the first and only network operator in North India’s large-format DOOH sector, managing LED screens from 450 to 800 square feet. Indoor network displays begin at 55 inches. All screens feature ad-based content. […]
Place-based media company Rouge Media is expanding into digital with the launch of 1,000 ad-enabled screens that also offer free mobile charging capabilities. The 22-inch screens are capable of displaying five 15-second ads in a loop. The new network utilizes Rouge Media’s existing locations in beauty salons, resto-bars and college and university campuses. […]
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AllOver Media, Inc. (AOM) is the largest alternative out-of-home advertising platform in the United States. The acquisition of Prime Point Media expands AOM's presences in high visibility kiosk advertising at more than 23,000 urban kiosks nationwide, including 340 military base locations. […]
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