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Beacon partnership delivers solution for high scale Out of Home (OOH) mobile campaigns (Proxama)

International mobile proximity marketing and payment solutions company, Proxama PLC (AIM: PROX), signs significant strategic partnership with leading Beacon hardware specialist, Kontakt.io. Kontakt.io, is one of the confirmed beacon suppliers for Eddystone (the new open beacon format from Google) and is a leading global provider of beacon hardware and proximity solutions. […]

Fri, Jul 31, 2015 at 1:49 AM

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Mauricio Sabogal, Global CEO, Kinetic Worldwide on key trends in OOH advertising in India (MxM India)

Digital has led to the explosion of Out-of-Home advertising in recent times. At the Outdoor Advertising Convention 2015 held last week, Mauricio Sabogal, Global CEO, Kinetic Worldwide, highlighted some key trends in OOH and tells MxMIndia why this format works best in conjunction with other media. From a global perspective, how has OOH been doing? […]

mxmindia.com
Wed, Jul 29, 2015 at 11:46 PM

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MediaPost: DOOH ad operator Zoom Sells Social, Family Biz To AllOver

Place-based advertising firm Zoom Media, whose U.S. branch recently rebranded as Zoom Active Lifestyle Marketing, is selling its “Social Indoor” and “Family Network” divisions to AllOver Media, in order to focus on its core network serving fitness clubs. The social indoor division includes Zoom’s nightlife properties, while the family network includes a variety of recreation venues. […]

mediapost.com
Wed, Jul 29, 2015 at 11:16 PM

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Is artificial intelligence the copywriter of future OOH advertising? (AllVoices)

Marketing execs often drone on about how ads need to be engaging, but one campaign that just kicked off in London is taking engagement to a whole new level. Using artificial intelligence, the “smart poster” actively changes in order to engage those nearby and could represent a whole new marriage of technology and advertising. […]

Wed, Jul 29, 2015 at 7:29 AM

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OOH ad platform AllOver Media acquires social and family divisions of DOOH network Zoom Media

AllOver Media, LLC (AOM), a portfolio company of Audax Private Equity and the largest alternative out-of-home advertising platform in the United States, today announced the purchase of the Social Indoor and the Family Network Divisions of Zoom Media. […]

businesswire.com
Tue, Jul 28, 2015 at 9:38 PM

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Outdoor Plus adds landscape digital billboard on M4 London Gateway (Pioneering OOH)

Hot on the heels of Henlys Corner, Outdoor Plus launches the only landscape digital opportunity on the M4. The state of the art high-resolution screen launched on Monday with campaigns from Virgin Media & TSB. Targeting traffic travelling into the capital from Heathrow, and the affluent regions to the West of London, the site delivers a fortnightly audience of over 1.2 million. […]

pioneeringooh.com
Tue, Jul 28, 2015 at 7:07 AM

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How digital is transforming traditional OOH advertising (Campaign)

by Dan Dawson and Neil Morris, Grand Visual. Digital outdoor has transformed a formerly static and passive medium into one of the most dynamic in adland Not so long ago, the clever clogs at FCO Univas stuck a Ford Cortina on to a 48-sheet billboard to sell glue. It was brilliant, and our gobs were smacked. […]

campaignlive.co.uk
Tue, Jul 28, 2015 at 12:28 AM

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Posterscope’s weather-activated ads bring down the barriers to real-time DOOH campaigns (MediaTel)

The rise in weather-activated ads shows how the barriers to real-time campaigns are finally coming down, writes Glen Wilson, managing director of Posterscope. You can always tell when summer is here. The sun is (mostly) shining, the beloved flip flops emerge from deep down in the wardrobe, and of course, posters of particular drinks brands that we all associate with summer start appearing. […]

mediatel.co.uk
Mon, Jul 27, 2015 at 11:29 PM

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The Guardian: Is artificial intelligence the next step in OOH advertising?

A partnership of M&C Saatchi, Clear Channel and Posterscope, last week revealed what they dubbed “the world’s first ever artificially intelligent poster campaign”. […]

theguardian.com
Mon, Jul 27, 2015 at 11:20 PM

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16:9: Tim Hortons Digital OOH Network Stirs Controversy, Prompts Rethink of Ad Guidelines

Canadian QSR giant Tim Horton’s has run into the problem that has occasionally at just about any venue running third-party advertising as a cost-recovery measure – complaints about the advertisers. […]

sixteen-nine.net
Mon, Jul 27, 2015 at 5:20 PM

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Global OOH media agency Kinetic launches in Russia (M&M Global)

Kinetic, part of WPP’s tenthavenue group, will open in Russia on 1 August. The new office will be headed by new chief executive Ilya Cheredin, who joins from his role as sales and marketing director at Poster Group. […]

Mon, Jul 27, 2015 at 4:41 PM

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OMC’s Alan Brydon: OOH advertising is driven by digital, integration with mobile, and ROI data (interview by Rapport)

The general consensus is that there is a synergy between out-of-home and mobile. How much of a pivotal role do you see mobile having in the foreseeable future? Very much so. […]

rapportww.com
Mon, Jul 27, 2015 at 1:02 AM

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Grand Visual: The art of DOOH advertising (Media 4 Growth)

Grand Visual has been a crusader of digital OOH with multiple campaign executions on interactive digital media interfaces in the outdoor media. Globally, the future of OOH is sketched in the digital OOH media formats. Enhancing the reach of DOOH then appears to be the logical step to take for the industry. […]

media4growth.com
Mon, Jul 27, 2015 at 1:01 AM

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APN Outdoor’s Airport Economy study delivers insights for OOH advertising

With a specific focus on the airport audience, taking into account their intentions and purpose for travelling, this study analyses and investigates the behavioural attributes of the entire airport experience. […]

Mon, Jul 27, 2015 at 1:00 AM

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Three Reasons OOH Advertising is Effective in Driving Back-to-School Dollars (iHeart Billboards)

It’s nearly time to swap pool noodles for No. 2 pencils and stash the beach bags in favor of those broken-in backpacks — back-to-school is just around the corner folks. We know you hate when we say that in July, but we’re in media, we like to plan, c’mon, join us! […]

Fri, Jul 24, 2015 at 1:14 AM

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