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ArsenalCreative Helps Amazon Take Over Waterloo Station for Kindle Summer DOOH Campaign (Creative Planet Network)

London’s Waterloo station, the UK’s largest railway terminal that happens to house the nation’s largest indoor advertising screen, which is aptly named Waterloo Motion. The rich display features a montage of Kindle owners traveling the globe with their trustee e-reader in tow. […]

creativeplanetnetwork.com
Tue, Aug 11, 2015 at 12:49 AM

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Madison OOH unveils Parachute Hair Oil’s new variant in Mumbai

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media4growth.com
Tue, Aug 11, 2015 at 12:41 AM

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Emoji and OOH advertising – to be or not to be? (Primesight)

McDonald’s, regular supporters of Outdoor, recently ran a mixed outdoor format campaign whose creative executions were entirely in Emoji. Some may say it’s crass, lazy or obvious but you can’t deny that they are speaking the language of their customers. It’s worth noting that the creative influence hasn’t just popped into fruition out of thin air. […]

primesight.co.uk
Mon, Aug 10, 2015 at 7:35 AM

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Three Ways OOH Advertising is Just Like the Daily Show

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Sun, Aug 9, 2015 at 10:18 PM

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Digital OOH show you’re never more than few steps from Santander Cycles in London (Pioneering OOH)

More than 100 maps displaying local Santander Cycle docking stations with real-time bicycle availability now live across digital poster sites in Central London New technology uses TfL’s open-source Cycle Hire data, ensuring maps display the most accurate information possible Londoners and tourists were able to find their nearest Santander Cycles docking station even easier this summer as new digital adverts pointing out the nearest docking station were rolled out across London. […]

pioneeringooh.com
Sat, Aug 8, 2015 at 12:37 AM

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The Out-of-Home Marketing Association of Canada (OMAC) to hold the 2015 OOH Conference on October 28 in Toronto (OMAC)

The Out-of-Home Marketing Association (OMAC) is hosting ACTIVATE, an OOH conference on Wednesday October 28, 2015 at the Glenn Gould Studio in Toronto. ACTIVATE is a half-day conference that promises to inspire and challenge advertisers and agencies to re-think OOH advertising and the role it can play in connecting brands with consumers in creative and engaging ways. […]

omaccanada.ca
Thu, Aug 6, 2015 at 2:05 AM

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oOh! Debuts Australia’s Largest Digital Full-Motion Billboard

The six-storey 236-square-meter screen known as “The Bourke” can showcase animated footage, movie trailers and digital ads. […]

digitalsignageconnection.com
Wed, Aug 5, 2015 at 3:54 PM

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oOh! Sets Up Massive Digital Full Motion Billboard In Melbourne’s Bourke Street (BandT

Melbourne’s Bourke Street Mall, a bustling hive of commerce, is set to become home to Australia’s biggest full motion, high resolution digital billboard, bringing a slice of New York’s Time Square to the culture capital. […]

bandt.com.au
Tue, Aug 4, 2015 at 7:25 AM

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What We’re Loving in August OOH Advertising (iHeart Billboards)

As summer winds down (say it ain’t so!), we’re sharing our favorite warm-weather campaigns heating up the landscape across the country. With a let’s-get-physical vibe, Reebok urges fitness enthusiasts to ‘Be more human’ for their #HumansofCrossFit campaign. […]

Tue, Aug 4, 2015 at 1:34 AM

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Primesight to offer match funding for OOH advertising via Crowdfunder platform (Output mag)

Primesight has signed up to Crowdfunder's Champions of Crowdfunding initiative, offering £10,000 worth of match funding to help finance the production and installation costs for billboard advertising for selected crowdfunding projects. The move follows a recent partnership between both companies to deliver the Movement Against Xenophobia's #IAmAnImmigrant campaign. […]

outputmagazine.com
Mon, Aug 3, 2015 at 7:13 AM

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Australia: Tender deadline for world’s first Automated OOH Transaction Platform is MONDAY, 3rd AUGUST 2015 BY 3PM AEST (Australian Eastern Standard Time)

EXPRESSIONS OF INTEREST (EOI) DUE ON OR BEFORE MONDAY, 3rd AUGUST 2015 BY 3PM AEST (Australian Eastern Standard Time). […]

Sat, Aug 1, 2015 at 7:43 PM

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Airport OOH ad audience profiles by JCDecaux

The Global C-Suite Exec. The Millennial Business Elite. The Cool Connected Trendsetter. […]

view.ceros.com
Sat, Aug 1, 2015 at 7:41 PM

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Real loser in digital ads surge: TV; OOH is not hurt and is up 1 percent (Media Life mag)

The one medium that hasn’t been hurt by digital’s gains is out of home. It actually rose 1 percent during the survey period. “Out of home is one media sector we left out on this, in terms of contributing to digital growth, because they are actually up slightly. […]

Sat, Aug 1, 2015 at 6:38 PM

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South Africa: Will OOH advertising still need media planners in the future? (The Media Online)

Well why wouldn’t an OOH media buyer be relevant anymore? It could be because there is something rather radical happening in the industry. This year, 2015, heralds a new era for the outdoor industry (read: billboard industry) due to the developments set in place during 2014. […]

themediaonline.co.za
Sat, Aug 1, 2015 at 1:33 AM

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Global trends: Social media will amplify OOH advertising (Hindu Business Line)

If someone takes a picture of an interesting billboard, it becomes viral and travels all over the world Mauricio Sabogal is the Global CEO of Kinetic Worldwide, a leading planner and buyer of out of home media. In an interview with cat.a.lyst, Sabogal outlines the future for the OOH business and talks about how digital can help the cause of the medium. […]

thehindubusinessline.com
Fri, Jul 31, 2015 at 2:22 AM

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