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Clear Channel Outdoor’s SVP Andy Stevens: From Digital to OOH: Why I’m Excited to Work in Outdoor

When I transitioned from a career in digital advertising to out-of-home (OOH), some of my peers were surprised by my new job. I announced my new position as head of research and insights at Clear Channel Outdoor Americas on social media and was met with many congratulations, but also some rather sarcastic remarks. Of these, my favorite was: "You're working in outdoor? […]

mediavillage.com
Fri, Aug 14, 2015 at 2:24 AM

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OOH media is evolving towards an ecosystem of tech integration: Kinetic Worldwide’s Amit Sarkar (Best Media Info)

The COO of Kinetic Worldwide shares his views on the current scenario of OOH media in India, the changing ecosystem, emerging challenges, and more. If there is an effective way to communicate with people outside of their homes and on the move, then it is out of home advertising. […]

bestmediainfo.com
Fri, Aug 14, 2015 at 2:22 AM

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Deutsche Telekom sells digital assets to OOH advertising firm Ströer

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eurocomms.com
Fri, Aug 14, 2015 at 2:09 AM

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LinkNYC swaps phone booths for free WiFi hotspots with DOOH ads (CNET)

With ad revenue funding the entire LinkNYC initiative over the next 12 years, the city hopes that the digital advertising on the structures themselves will help spur innovation and social equity. […]

cnet.com
Fri, Aug 14, 2015 at 1:49 AM

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Chinese OOH ad operator AirMedia Appoints New Independent Directors

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marketwatch.com
Thu, Aug 13, 2015 at 5:51 PM

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invidis: Germany’s OOH media operator Ströer expands into the digital multi-channel media market, acquires Deutsche Telekom’s online portal

Ströer SE signed a purchase agreement with Deutsche Telekom AG to acquire Germany’s biggest internet portal t-online.de and third-biggest online sales house InteractiveMedia CCSP GmbH (both according to AGOF). The transaction is valued at around EUR 300m. Deutsche Telekom AG will become a shareholder of Ströer. […]

invidis.de
Thu, Aug 13, 2015 at 5:29 PM

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Lord Sugar sells Amscreen’s DOOH ad network to Tom Goddard (Campaign Live)

Lord Sugar has sold his out-of-home media business Amscreen to Tom Goddard, the former international chief executive of CBS Outdoor. The deal means DigiCom, Goddard’s outdoor business, will take on responsibility for the sales and marketing for the 3,500 screens currently managed by Amscreen. […]

campaignlive.co.uk
Thu, Aug 13, 2015 at 8:20 AM

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DIY (DOOH it yourself): how to scope out a digital signage network (Output mag)

As digital signage becomes more accepted by marketers and consumers, now may be the perfect time for traditional sign-makers to enter the DOOH space. Exploring any new industry requires clear knowledge of the goal and a plan to achieve it – and this definitely applies here. Digital signage exists to communicate a message to a target audience. […]

outputmagazine.com
Thu, Aug 13, 2015 at 7:59 AM

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oOh! debuts Australia’s largest digital full motion billboard

Melbourne’s Bourke Street Mall, a bustling hive of commerce, is set to become home to Australia’s biggest full motion, high resolution digital billboard, bringing a slice of New York’s Times Square to the culture capital. […]

Thu, Aug 13, 2015 at 6:49 AM

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The Drum: Lord Sugar’s DOOH ad network Amscreen changes hands in DigiCom deal

Amscreen, the digital out-of-home (OOH) advertising network, has been sold to Tom Goddarrd’s DigiCom in a complete role-reversal involving the same two parties dating back to 2011. […]

thedrum.com
Thu, Aug 13, 2015 at 2:44 AM

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Personalized OOH: Precision targeting comes to 20,000 China Post screens (Campaign Asia)

China's official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features. […]

campaignasia.com
Thu, Aug 13, 2015 at 2:11 AM

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Digicom takes ownership of Amscreen’s 3500-screen DOOH network (AV Interactive)

Deal between Amscreen and Tom Goddard’s outdoor advertising sales operation DigiCom, sees the national screen media network change hands. The acquisition sees the transfer of all marketing and sales operations for the 3500 screen out of home network. […]

avinteractive.com
Wed, Aug 12, 2015 at 7:53 AM

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DOOH Campaign: A billboard that talks back to tweeters (Media Life mag)

Type in a hashtag to say hello. A board lights up with your name. By Toni Fitzgerald. […]

Wed, Aug 12, 2015 at 2:38 AM

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Government agencies use digital OOH to reach the public (DSToday)

By Ken Klein, EVP of Government Affairs, Outdoor Advertising Association of America. A wide range of government agencies is increasingly using digital out-of-home platforms to communicate with a mobile public. […]

digitalsignagetoday.com
Wed, Aug 12, 2015 at 12:45 AM

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UK OOH: Consumers connect with on-train advertising (PopSop)

Out-of-home (OOH) advertising is undergoing a quiet revolution. Increased connectivity, faster browsing speeds, and wider acceptance of ecommerce, have driven interaction with outdoor ads and brands are seizing these new opportunities. […]

popsop.com
Tue, Aug 11, 2015 at 7:10 AM

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