AUSTRALIA — Most people today divide their time across multiple devices, shifting their attention from one digital screen to another. This behavior is the primary driver behind multiscreen campaign planning and why it has become an imperative for brand advertisers. […]
innovate Chicago streets are not necessarily the first place one would expect to find a blacksmith forge, but MillerCoors seized the opportunity to create this distinct environment in the city using a transit shelter build out in promotion of Smith & Forge Hard Cider. […]
Chicago streets are not necessarily the first place one would expect to find a blacksmith forge, but MillerCoors seized the opportunity to create this distinct environment in the city using a transit shelter build out in promotion of Smith & Forge Hard Cider. […]
The Outdoor Advertising Association of America (OAAA) says Out Of Home ad revenue was up 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion. Overall ad spend was down nearly 7 percent for the quarter, based on what Kantar Media reports, with OOH and local radio the only traditional media to see significant growth, notes the OAAA. […]
ShortPress publishes small business information and insights to a mobile-first website in addition to the oOh!’s café network of digital screens in major capital cities. […]
After 18 months of research, the industry launched a change initiative in 2012 to improve itself and to get advertisers to think and act differently about OOH. Since that time, OAAA has worked with members to craft compelling proof points about the medium presented in a tone that best resonates with today’s ad agency professionals, many of whom are Millennials. […]
Out of home (OOH) has been rated the second most-trustworthy medium in a 2014 study by the international OOH industry body, International Fédération de la Publicité Extérieure (FEPE). The research, conducted by Future Foundation for FEPE, showed that while 28% of consumers deemed television to be the most trustworthy, OOH trailed closely behind at 24%. […]
I spoke to 7 OOH General Managers from around the country last week. All magnificent 7 said, they have to increase their rates. Markets' size ranged from top 5, top 10, top 25, top 50 and smaller. […]
The world's first integrated online and digital Out Of Home content platform dedicated to supporting Australia's two million small businesses has been launched by oOh!media as part of its online and offline product strategy. Shortpress, the fourth content platform launched by oOh! […]
China's largest out-of-home digital television advertising network on mass transportation systems and the leading provider of urban mass transit Wi-Fi, today announced its unaudited financial results for the second quarter ended June 30, 2015. Second Quarter 2015 Highlights: Total revenues increased 51.2% sequentially to USD 23.2 million. […]
The first nationwide audience rating and planning tool for outdoor (OOH) media in Pakistan has been officially launched at a meeting held by Pakistan Advertisers Society (PAS). Pakistan becomes the fourth country in the world to have implemented this system. A brainchild of PAS, the initiative aims to establish a reliable and credible audience measurement and rating system for OOH media. […]
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns. […]
As the sole provider of Giant Super Premium digital roadside screens in Scotland, Forrest has announced the development of 3 new sites to add to its portfolio. The new locations entitled; CityScreen Glasgow Quayside, CityScreen Glasgow North and CityScreen Clydeside Expressway will open up vital routes within Glasgow and will deliver even greater exposure for advertisers. […]
At the airport, there is huge dwell time, and what are your future customers doing? They are 95% of the time on their personal devices. They see an ad that sparks their interest. […]
AMP Capital has announced the next stage of Pacific Fair Shopping Centre's redevelopment will include a world-first digital chandelier as well as a unique wave atrium screen, both of which are set to revolutionise in-centre advertising in Australia. […]
