People tweeted their name to a dedicated campaign hashtag, #CokeMyName, which generated a “story” about their name that appeared on a digital screen above Times Square. […]
The collaboration produced the roving “price scanner,” a large black truck that tells drivers how much their car is worth on the spot. […]
Live Data Transforms Digital Out-of-Home Screens Into Real-time Marketing Platform. UNITED KINGDOM — A new DOOH campaign by First TransPennine Express is helping air travelers to make train connections by posting live train times on digital out-of-home screens at Manchester Airport. […]
I was very, very pleased when Martin Porter of the big digital OOH agency Posterscope agreed to speak at DSrupted next month. A subset of the company – called Liveposter – is doing work that harvest, harmonizes and mashes up real-time data to execute hyper-local, hyper-relevant ad campaigns. […]
AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, as well as a first-mover in the in-flight and on-train Wi-Fi market, today announced its unaudited financial results for the second quarter ended June 30, 2015. […]
Neil Morris, Founder of Grand Visual; Joanne Van der Burgt, President, Ipsos MediaCT; Jim Spaeth, Chief Product Officer; RealityMine. They join the previously announced speakers Michael Trautmann, Co-founder and CEO, thjnk, Germany; Mike Bascom, Director of Marketing, High End Brands, Anheuser-Busch InBev and George Ault, Associate Creative Director, Zulu Alpha Kilo. […]
Taiwan based used car dealer Kagulu has launched an innovative and pretty spectacular outdoor digital stunt. The brand wanted to be known for its transparent and quick auto price evaluations, so Brandsugar, a creative agency in Taiwan, tapped Party NY to create a roving “price scanner” that told drivers, on the spot, how much their car was worth. […]
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Birmingham’s New Street Station will be the first in the UK to feature state-of-the art digital out-of-home advertising displays which will be shaped like eyes and beam adverts tailored specifically to those looking at them. The project, commissioned by Network Rail, is the first in the UK out-of-home advertising market to incorporate curved large-format LED display solutions. […]
Australia’s largest Out Of Home company, oOh!media, has announced that it has been awarded a long-term contract for 26 of Sydney’s most sought after premium large format faces across its roadside billboard network. […]
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Ooh! Media chief executive Brendon Cook is confident about the trajectory the outdoor advertising industry is on as the company, which relisted in December 2014, prepares to report its full-year financial results on Tuesday. This year the company has put more than $30 million into its digital expansion and Mr Cook said Ooh! […]
According to the Outdoor Advertising Association of America (OAAA) the OOH industry in the US has seen advertising revenue rise by 4.7 percent in the first quarter of 2015, marking the 20th consecutive quarter of growth for the sector. […]
What is “pay-per-face” or “pay-per-look”? Well it’s a way for advertisers to charge you for very specific and targeted views of content. Miami-based AdMobilize (jobs at AdMobilize), is expanding its concept of “Google Analytics for the real world. […]
COMB has completed a full audit of trading data used by OOH company members to ensure that the circulation data being used by OOH companies is accurate. The audit revealed that OOH company members are delivering a 98.1% accuracy level providing a high standard of assurance to advertising buyers and their clients. […]
