Getting something for free is fun but not all that memorable. Making that freebie into a competition, where you have to win to get the free item, turns it into a memorable experience. In Shanghai, China, KFC sponsored a cool treasure hunt where people had to go to different bus shelters and scan a QR code to get their free cup of coffee. […]
A Southern California video production company has taken over screens in McDonald’s locations throughout Los Angeles, starting a digital OOH network that tries a very different spin on dining area screen networks. […]
The Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have signed an agreement to better regulate OOH advertising in India. The agreement was signed between AAAI president Dr MG Parameswaran and IOAA chairman N D Mehta, on 28 August in Mumbai. […]
The aircraft gathers data used to create AdPro's Exposure Analyzer or Viewshed. AdPro's Viewshed identifies obstructions, illustrates visibility, and calculates dwell time of individual OOH locations. The Missing Link? […]
Heineken unveils a major Giant Poster campaign for its new Strongbow Cloudy Apple cider across the blowUP media UK network. The campaign, for 'the premium Strongbow take on cloudy cider', is designed to highlight the quality of the brand to today's busy millennials, who are increasingly difficult to reach through other media. […]
Telecommunication regulators has granted a licence to Plan B Media Plc to provide ad-supported free WiFi service on air-conditoned public buses in Bangkok. The telecommunication panel of the National Broadcasting and Telecommunications Commission approved the licence at its meeting on Friday. […]
To bolster awareness for Kobayashi’s BreathCare oral refreshing capsule in Hong Kong, the company conceived a larger-than-life advertising poster complete with scent emitting capabilities. […]
To bolster awareness for Kobayashi’s BreathCare oral refreshing capsule in Hong Kong, the company conceived a larger-than-life advertising poster complete with scent emitting capabilities. […]
To bolster awareness for Kobayashi’s BreathCare oral refreshing capsule in Hong Kong, the company conceived a larger-than-life advertising poster complete with scent emitting capabilities. […]
Mobile is driving some of the global trends in out-of-home (OOH) advertising and its importance is also evident here in Africa. I would argue that the OOH discipline is undergoing the biggest transformation of a defined media channel globally. […]
NEW YORK - Today, Blue Bite, the Mobile Standard in Out-of-Home, announces the launch of esca, the first all-encompassing BLE beacon solution that leverages a powerful, cloud-based dashboard, innovative dual-mode hardware, and expansive developer resources. […]
Here are 4 ways auto dealerships can use out-of-home advertising to drive traffic to their location: Utilize the Power of Digital. Digital empowers dealerships to deliver targeted messages immediately. Creative swaps in real-time can showcase daily deals or limited-time promotions: Digital can further engage consumers by integrating social media posts. […]
Clear Channel International's chairman and chief executive says outdoor ads are much more than a Faustian pact between the industry and town halls. Reading a recent piece by an advertising executive in New York City made me wonder whether we live in the same world. […]
A selection of inspiring JCDecaux Innovate campaigns from around the world… URUGUAY Advertiser: Conaprole LGG Prodefens Concept: Urban Knitting A tiny village in Uruguay called “Mal Abrigo” (badly coated) was selected to promote Conaprole’s LGG Prodefens Yogurt – a product that helps to strength our natural defences, by covering the village with in hand knitted garments. […]
Today JCDecaux Ireland has announced the extension of its digital retail network with the addition of Whitewater Shopping Centre, Kildare and Jervis Shopping Centre, Dublin. Six screens have been installed in Whitewater and four in Jervis. Jervis and Whitewater collectively deliver 2 million shoppers per two week buying cycle and house over 140 shops. […]
