Leo Burnett, R/GA, Droga5, The Community, TBWAMedia Arts Lab and David were the North American agencies to win gold as the Clio Awards unveiled the winners in four categories Wednesday—Out of Home, Audio, Audio Technique and Public Relations. […]
German supermarket chain REWE created a literal buzz when it worked with WallDecaux to place a mupi filled with 20,000 living bees right at the front entrance of one of its supermarkets! A local beekeeper was on hand to ensure the well-being of the bees while shoppers enjoyed the amazing display on their way into the store. […]
Andy Stevens is svp of research, insights & analytics at outdoor advertising company Clear Channel Outdoor. “I know that half of my advertising dollars are wasted,” the king of modern advertising John Wanamaker once said. “I just don’t know which half. […]
By Mike Hemmings. The ad industry and the rise of the ‘screen team’ in media agencies will hopefully be looking to spread their wings in terms of finding new, effective ways to access the mobile consumer. And who should be first on their call list? […]
The Internet of things (IoT) has collided with the out-of-home (OOH) Industry. While traditional OOH has distanced itself from IoT, it has no choice but to follow its lead. Most major cities are becoming smarter, the customer is extremely connected, and OOH has finally noticed. […]
Creativity, Context, and Data were the main themes discussed during today’s media seminar @ MediaCityUK accompanied by a set of challenges to be overcome by the industry In a first regional thought leadership event on the subject of digital out-of-home, Primesight led a breakfast seminar that saw the industry experts Sam Grant (Regional Director, Posterscope), Jeremy Taylor (Strategy Director, Grand Visual), Paul Sambrook (Business Development & Marketing Director, Rapport) and Mungo Knott (Marketing & Insight Director, Primesight) take part in a discussion about DOOH’s rich past, challenging present and bright future. […]
Gatwick Airport and Airport Media Ltd are joining forces in a new venture in digital out-of-home advertising. The new partnership will launch in the first quarter of 2016 when Airport Media take over from the incumbent Eye Airports. Airport Media Ltd has been set up by Tom Goddard, Chairman of Ocean Outdoor and DigiCom OOH, as a new sales and management operation. […]
[…]
Leading Out-of-Home communications agency Posterscope today announced the appointment of Stephen Whyte as the new UK CEO of Posterscope, psLIVE and PSI UK. Current CEO Annie Rickard will move into the role of UK Chairman, allowing her to focus on international growth across both psLIVE and Posterscope Worldwide. […]
[…]
By Shaun Gregory. Although the increasing volumes of data being amassed by both brands and media owners can at times be overwhelming, according to research by EY and Forbes Insights, just 37 per cent of chief marketing officers feel they have the capability to use analytics to tailor their communications to consumers. We have found the benefits of mining this data intelligently invaluable. […]
The Toronto International Film Festival will soon take over the cinemas and chic hotels of downtown Toronto, and below the streets, the Toronto Urban Film Festival, aka TUFF, is about to take over screens in the subway system. […]
Jessica Simpson recently toasted the 10-year anniversary of her wildly successful, eponymous fashion line with an impressive billboard takeover in Times Square (and happily shared it on Instagram): She’s not the only one celebrating a milestone anniversary this year. […]
MUMBAI: In a bid to attract well-thought-through investments into the growing out-of-home (OOH) category of ambient media, Ambient OOH has designed and launched a new path breaking research tool to drive away advertisers’ woes. […]
[…]
