OOH media owners must help advertisers adapt to change (Exterion Media)

By Shaun Gregory. Although the increasing volumes of data being amassed by both brands and media owners can at times be overwhelming, according to research by EY and Forbes Insights, just 37 per cent of chief marketing officers feel they have the capability to use analytics to tailor their communications to consumers. We have found the benefits of mining this data intelligently invaluable. […]