Digital out of home network Inlink is launching a real-time audience measurement and analytics platform to give clients and agencies detailed and accurate information on the reach and effectiveness of their brand campaigns. […]
Would you believe that more people own mobile phones than toothbrushes? With communication and connection priorities topping those of even hygiene, including mobile marketing in your digital out-of-home strategy would seem to be a reasonable approach. […]
Would you believe that more people own mobile phones than toothbrushes? With communication and connection priorities topping those of even hygiene, including mobile marketing in your digital out-of-home strategy would seem to be a reasonable approach. […]
What new platform will everyone be talking about and spending their money on in five years? Ian Dallimore, Director of Digital Innovation & Sales Strategy, Lamar Advertising: Within five years, we hope that you are able to plan and buy from one universal platform for all out-of-home media. […]
Would you believe that more people own mobile phones than toothbrushes? With communication and connection priorities topping those of even hygiene, including mobile marketing in your digital out-of-home strategy would seem to be a reasonable approach. […]
OMD’s managing director, Aimee Buchanan said: “We are very excited about bringing helloworld, one of the travel industry’s most innovative and ambitious companies, together with Adshel, one of the out-of-home industry’s most forward thinking companies. […]
One of the most universal experiences of public transport in London is our exposure to advertising. TfL controls some of the most valuable and influential advertising inventory OOH networks in the world. […]
Overall, the study found that across all neuro measurements, contextually relevant advertising was 19 per cent more effective than non-contextually relevant advertising. In addition, when respondents were shown advertising in context, their visual attention, emotional intensity and engagement toward the ad increased. […]
MasterCard launch their RWC campaign with “Priceless Surprises” today with dominations at Waterloo, Twickenham stations and Cromwell Road. MasterCard engaged rugby fans at Waterloo Station this morning (18th September), to celebrate the start of Rugby World Cup 2015 and act as a platform for the launch of ’44 Days of Crazy’ campaign. […]
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Digital signage took the old saw about stray dogs — "He followed me home; can we keep him?" — to an entirely new place earlier this year in the U.K. The U.K.'s Battersea Dogs & Cats Home animal shelter earlier this year launched a clever digital out-of-home activation with OgilvyOne U.K. […]
NEW YORK /PRNewswire/ -- The merger of Titan and Control Group to form Intersection, announced earlier this summer, has been completed. Intersection, an urban experience, technology and media company will work with cities to solve modern challenges and reinvent the urban experience, creating more connected, livable and prosperous cities. […]
The campaign gave hot and thirsty shoppers and students a refreshing spray of water mist when they hit a button on selected oOh! UniLites panels. […]
Since launching Vision Zero last year, officials in New York and San Francisco have worked to highlight the built environment’s role in pedestrian safety. But new research from San Francisco shows drivers yielding to pedestrians in greater numbers thanks to billboards and bus ads, not just paint and cement. […]
Deployed in collaboration with JCDecaux in Chicago, the custom built experiential transit shelters, meant to evoke PUMA's "Forever Faster" training campaign, feature the first-ever integration of NFC and dual-beacon technology in out-of-home. JCDecaux's iconic street furniture has been outfitted with Blue Bite's mTAG® (NFC/QR) and esca® (dual-mode beacon) technologies. […]
