Universal Pictures DOOH campaign balances sweet and spooky
Universal Pictures uniquely combined DOOH and social media in Glasgow and London to spark curiosity in its latest thriller, The Visit. […]
Mon, Sep 28, 2015 at 10:32 AM
Raw Feed & Search
Search results for “"ooh"”:
Monday, September 28, 2015 Mon, Sep 28, 2015
Mon, Sep 28, 2015 at 10:32 AM
Universal Pictures DOOH campaign balances sweet and spooky
Universal Pictures uniquely combined DOOH and social media in Glasgow and London to spark curiosity in its latest thriller, The Visit. […]
Mon, Sep 28, 2015 at 10:32 AM
Sunday, September 27, 2015 Sun, Sep 27, 2015
Posterscope joins world’s largest OOH ad campaign for UN (AdNews)
Posterscope is participating in Project Everyone, which aims to share the United Nation's sustainable development goals with seven billion people in what will be the world's largest out of home (OOH) advertising campaign. […]
adnews.com.au
Sun, Sep 27, 2015 at 11:40 PM
Sun, Sep 27, 2015 at 11:40 PM
Saturday, September 26, 2015 Sat, Sep 26, 2015
Australia: TorchMedia started selling its DOOH ad space via automated trading with Site Tour (AdNews)
TorchMedia has started trading a number of its digital assets on Site Tour's automated trading platform which general manager Kirsty Dollisson says is opening it up to a raft of premium advertisers who wouldn’t ordinary use out of home (OOH). […]
adnews.com.au
Sat, Sep 26, 2015 at 5:32 PM
Sat, Sep 26, 2015 at 5:32 PM
Friday, September 25, 2015 Fri, Sep 25, 2015
OUTFRONT Media Launches DOOH Signage at New 34th Street – Hudson Yards Station
The 34th Street - Hudson Yards station features 24 separate 65-inch smart displays, all running on OUTFRONT's software environment and app ecosystem. […]
digitalsignageconnection.com
Fri, Sep 25, 2015 at 10:06 AM
Fri, Sep 25, 2015 at 10:06 AM
Google’s DOOH Campaign: A digital display that’s pure poetry (Media Life)
Interactivity is the big thing in digital displays and billboards these days, but the key to a really good ad is to find a unique way to do it. Here’s a good one: Using the words of people passing by the billboard to create odd but endearing poems. […]
Fri, Sep 25, 2015 at 2:22 AM
The Drum: OOH marketing body Outdoor Media Centre rebrands as Outsmart
Outsmart, the new marketing body for the out of home industry has launched with chief executive Alan Brydon and chairman Mark Craze at the helm. The body, replacing the Outdoor Media Centre, looks to showcase the potential of OOH with a website featuring case studies, research and insight. […]
thedrum.com
Fri, Sep 25, 2015 at 2:21 AM
Fri, Sep 25, 2015 at 2:21 AM
Thursday, September 24, 2015 Thu, Sep 24, 2015
Fall TV Piques Viewer Interest with Catchy OOH Displays (iHeart Billboards)
Get your DVRs primed and ready, ’cause TV’s fall season has officially kicked off! This year promises a treasure trove of compelling premieres (The Muppets, Quantico, Scream Queens), and returning fan-favorites (Empire, Brooklyn Nine-Nine, Fresh Off the Boat). It’s estimated that there are nearly 400 scripted comedy and drama series currently in production this season. […]
pioneeringooh.com
Thu, Sep 24, 2015 at 9:26 PM
Thu, Sep 24, 2015 at 9:26 PM
London’s media barons debate (DOOH included) (London Loves Business)
Naren Patel, CEO of Primesight, explains: “The problem is that there’s often a lot of chat about the next new thing, but it’s difficult to know what will have staying power. Over the last few years in the out-of-home sector, we’ve had QR codes, beacons, we even had a digital billboard with Lucozade that synchronised with car radio adverts. […]
londonlovesbusiness.com
Thu, Sep 24, 2015 at 8:41 PM
Thu, Sep 24, 2015 at 8:41 PM
Outsmart, the new marketing body for the Out of Home (OOH) industry launches today
Outsmart will be led by CEO Alan Brydon and Chairman Mark Craze and will inform, educate and inspire advertisers and agencies to do wonderful things in OOH. The new marketing body for OOH launches with the website, www.outsmart.org.uk and is the first port of call for advertisers, planners and creatives to showcase how OOH can be used in even bigger and better ways. […]
outsmart.org.uk
Thu, Sep 24, 2015 at 5:10 PM
Thu, Sep 24, 2015 at 5:10 PM
BroadSign Appoints CFO to Strengthen and Grow Global DOOH Portfolio
Dana Tunks brings 30 years of financial experience to the organization. […]
digitalsignageconnection.com
Thu, Sep 24, 2015 at 9:22 AM
Thu, Sep 24, 2015 at 9:22 AM
BroadSign International, LLC Appoints Chief Financial Officer to Strengthen and Grow Global DOOH Portfolio
Dana Tunks brings 30 years of financial experience to the organization. Montreal, Canada. September 24, 2015. […]
Thu, Sep 24, 2015 at 5:00 AM
Broadsign International, LLC Appoints Chief Financial Officer to Strengthen and Grow Global DOOH Portfolio
Dana Tunks brings 30 years of financial experience to the organization. Dana Tunks, CPA, CA Montreal, Canada. September 24, 2015. […]
broadsign.com
Thu, Sep 24, 2015 at 4:00 AM
Thu, Sep 24, 2015 at 4:00 AM
DOOH.com puts on a show with Vogue on Piccadilly One Screen
On the 10th September DOOH.com worked with Vogue and Storm to show off makeovers on the iconic Piccadilly One screen. Makeovers were carried out at Boots below the screen, the pictures were shared on twitter then shown on the screen for the whole of London to see. We used Hero™ to take pictures of everyone who appeared on screen and send the pictures back to them to share and treasure. […]
Thu, Sep 24, 2015 at 1:27 AM
Wednesday, September 23, 2015 Wed, Sep 23, 2015
OOH Growth Driven by Digital OOH (Linkedin)
By Clare-Marie Harris Panno, SVP Director of Insight at Posterscope USA. Technology has taken OOH from strength to greater strength, with growth driven by Digital OOH and advances in targeting and accountability. OOH advertising spend is forecast to increase by +3.4% in 2015 and +4.3% in 2016. […]
linkedin.com
Wed, Sep 23, 2015 at 1:04 AM
Wed, Sep 23, 2015 at 1:04 AM