Blue Bite Teams Up with Zenith Media and Blue 449 for DOOH Campaign for PUMA’s Latest Sneaker, the Ignite XT

Deployed in collaboration with JCDecaux in Chicago, the custom built experiential transit shelters, meant to evoke PUMA's "Forever Faster" training campaign, feature the first-ever integration of NFC and dual-beacon technology in out-of-home. JCDecaux's iconic street furniture has been outfitted with Blue Bite's mTAG® (NFC/QR) and esca® (dual-mode beacon) technologies. […]