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Dynamic Outdoor launches new OOH audience measurement system

Dynamic Ai is a 'complete game-changer' says president Brandon Newman. Digital out-of-home company Dynamic Outdoor is introducing a new audience measurement technology called Dynamic Audience Intelligence (Dynamic Ai) that provides detailed metrics, analytics and audience profiling for its inventory across the country. […]

marketingmag.ca
Wed, Sep 30, 2015 at 8:11 PM

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DOOH Campaign: Lunch is on Rodilla (JCDecaux)

The popular Spanish fast food chain, Rodilla, worked with Samsung and JCDecaux to add a competitive twist to the lunchtime rush. The team installed a 55-inch, interactive screen in a Downtown Madrid advertising unit on which participants raced the clock to put together tasty lunch menus. […]

Wed, Sep 30, 2015 at 8:09 PM

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Posterscope & Blue 449 amplify Project Everyone on OOH media

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bestmediainfo.com
Wed, Sep 30, 2015 at 7:40 PM

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OOH Media of the Year 2015 in Singapore (Marketing Interactive)

Look around you. Chances are most of the ads that grab your attention run on OOH platforms. These gentle giants of advertising have not only proven to be tech-savvy, but also command your attention in the least intrusive way possible. […]

marketing-interactive.com
Wed, Sep 30, 2015 at 7:36 PM

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OOH and Merseyrail team up on ‘congestion cure’ campaign

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prolificnorth.co.uk
Wed, Sep 30, 2015 at 7:28 PM

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Georgia’s largest outdoor ad company selects BroadSign for its DOOH network (BroadSign)

Tbilisi, Georgia. The largest outdoor advertising company in Georgia, Alma LLC, has selected BroadSign International, LLC’s digital signage software for the deployment of its digital out-of-home network. Alma’s portfolio of digital displays is complementary to its traditional billboards and printing house. […]

Tue, Sep 29, 2015 at 6:58 PM

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Alma to Deploy DOOH Network with BroadSign International in Georgia

Four LED screens and LCD video walls will be live before the end of 2015 as part of the initial deployment. […]

digitalsignageconnection.com
Tue, Sep 29, 2015 at 10:22 AM

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Grab a Cup O’ OOH: It’s National Coffee Day! (iHeart Billboards)

Aaaah coffee, that magical potion that helps us transform from zombie into worker bee. So, how do you take your morning Joe? Maybe you prefer it no-frills, basic black. […]

Tue, Sep 29, 2015 at 6:29 AM

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Alma LLC To Deploy DOOH Network with BroadSign International, LLC in Georgia

Digital displays will run in transit, shopping mall and airport venues. Tbilisi, Georgia. September 29, 2015. […]

Tue, Sep 29, 2015 at 5:00 AM

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Alma LLC To Deploy DOOH Network with Broadsign International, LLC in Georgia

Digital displays will run in transit, shopping mall and airport venues. An Alma display at the Tbilisi Concert Hall. Tbilisi, Georgia. […]

broadsign.com
Tue, Sep 29, 2015 at 4:00 AM

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Adroll launches helloworld’s first connected social and digital OOH experience

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cmo.com.au
Mon, Sep 28, 2015 at 11:51 PM

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Majority of Marketers Unaware of Digital-Out-Of-Home (DOOH) Engagement Capabilities

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norfolkchamber.co.uk
Mon, Sep 28, 2015 at 11:34 PM

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Smart Palm – Dubai Smart City meets DooH

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invidis.de
Mon, Sep 28, 2015 at 11:34 PM

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DigiCom OOH appoints James Power to lead advertising sales division (Moodie Report)

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moodiereport.com
Mon, Sep 28, 2015 at 10:57 PM

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AdWeek: OOH Industry to World: ‘We’re Here, Dammit!’

Certain digitally-minded “experts” seem to think that outdoor advertising is not even a real thing anymore. Most people who own cars or live in cities and occasionally look up understand the value of OOH work. Those who work in agencies or client organizations, however, are probably more interested in Facebook’s new “give us more of your media money” feature. […]

adweek.com
Mon, Sep 28, 2015 at 11:37 AM

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