The length creative directors take to grab eyeballs never ceases to amaze us. Check out this month’s smorgasbord of clever out-of-home campaigns, curated from our billboards nationwide. In Washington, DC and Chicago, The Wall Street Journal targeted commuters with timely digital messages, “It’s 5:35 and you’re headed to the gym,” “It’s 7:21, and you’ve already cleared your inbox. […]
Programmatic solutions are commonplace in the online world, but it’s a relatively new concept in the out-of-home media space. Confirming its position as an industry innovator, Kinetic has recently announced the launch of a pioneering programmatic offering for both static and digital out of home assets. […]
MUMBAI: Clear Channel, one of the world's largest outdoor agencies, has exited its 50:50 joint venture with DDB Mudra that was formed in 2009. Gour Gupta, erstwhile CEO of Clear Channel Mudra and former CEO of Madison's Platinum Outdoor, has acquired Clear Channel India's stake in the JV. While Gupta now owns 51%, the rest is with DDB Mudra. […]
A landmark Viennese church, St. Stephen’s Cathedral, is working with an Austrian outdoor media to generate donations through a digital screen set up in Stephansplatz, a public square. The media firm Gewista has set up a screen that takes 2 Euro donations, to be put towards ongoing renovations to the old church. […]
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The future of OOH media, in South Africa and for our neighbours to the north, is digital and mobile. While some parts of the world are already living in this hyper connected media future, we’re now witnessing the transition of OOH from a passive to a connected medium. […]
Billboards celebrate the gamut of grape appreciation. They’re especially pointed during the holidays as we gather at work dinners, ornament exchanges and ugly Christmas sweater parties where good food and good wine are staples to kick off the festivities. Trying to find the perfect bottle to bring to the party can be overwhelming. […]
The big one: Digital deflation. Plus: No stabilization for print. More OOH bucks. […]
Against the backdrop of consumer revolt and chaos in the ad markets, OOH advertising has emerged as a clear favorite. OOH is already the only true mass medium left. This factor alone can be a guarantee for the medium’s bright future as more brands are rediscovering its value. […]
For years, the out-of-home industry has struggled with attribution. We could estimate impressions, sure. But we couldn’t scientifically prove our attribution theories. […]
TAB will test a new system utilizing data from smartphones A long-anticipated overhaul of the out of home ratings system is finally underway. On Friday, the board of directors for the Traffic Audit Bureau for Media Measurement approved a plan to upgrade the TAB OOH Ratings, which are used as currency for media buys. The system will begin a testing phase soon. […]
Australian Out Of Home advertising company oOh!media has taken its number of large digital roadside billboards from eight to 25 in less than a year as part of its strategy to build a national digital network to enable advertisers to engage with their audiences. […]
Rouge Media of Toronto has formed an agreement with Blue Bite of New York to incorporate its mobile beacon system into Rouge's inventory of out-of-home displays. The beacons will be added to displays at approximately 5,000 venues in North America. Consumers carrying Bluetooth-enabled smartphones within range of these displays will receive advertising messages based on their locations. […]
By Nurlan Urazbaev. Against the backdrop of consumer revolt and chaos in the ad markets, OOH advertising has emerged as a clear favorite. OOH appears to be the most straightforward and honest medium that works best in pure play advertising mode. […]
