India: IOAA’s OOH Campaign: ‘Everything Works Better When It’s Outdoor’

The power of outdoor marketing is rising. This is what Taproot points out through its new outdoor campaign for the Indian Outdoor Advertising Association (IOAA), titled Everything Works Better When It Is Outdoor. The campaign, which was created by photographer Prashant Godbole, was launched in August during the Outdoor Asia Convention (OAC), an outdoor industry gathering. […]