MediaPost: Clear Channel’s RADAR Brings Attribution to OOH Advertising
The new product, called Clear Channel Outdoor RADAR, layers aggregate mobile data from AT&T Data Patterns SM, Placed and PlaceIQ over its own inventory data to determine how different audience segments can be reached. It attributes specific actions to various outdoor campaigns. […]
mediapost.com
Tue, Mar 1, 2016 at 2:22 AM
Tue, Mar 1, 2016 at 2:22 AM