… global provider of programmatic technology for DO… · …Quividi, the pioneer and world’s #1 audience and… […]
…The introduction of programmatic trading should th… · …ing forays into the programmatic OOH (PrOOH) space… · …plication of online programmatic technologies has … · …rs are asking about programmatic DOOH. The goal is… · …d addressing. Does programmatic OOH really close … · …ce. The promise of programmatic is that it will b… · …. Even if they're programmatically bought or sol… · …ture. Just going ‘programmatic’ isn’t the an… · …Barry Cupples, Global CEO & James Copley, UK C… […]
By Ran Ben Yair, Ubimo. Advertising is always an industry that needs to be able to turn on a dime in response to current events, cultural moods, product breakthroughs, economic shifts, and more. For traditional Out-of-Home (OOH) advertising, which depended on physical billboards and signage, the ability to reassess and make changes on the fly had been a challenge. […]
…The introduction of programmatic trading should th… · …ing forays into the programmatic OOH (PrOOH) space… · …plication of online programmatic technologies has … · …rs are asking about programmatic DOOH. The goal is… · … addressing. Can programmatic OOH help me to ge… · …g channel called ‘programmatic OOH’. There are… · …ble (in theory), to programmatic buyers through th… · …e “planning” in programmatic OOH? “Planni… · …anning” in online programmatic advertising is ve… · …oes the planning in programmatic OOH?” is relati… · …Barry Cupples, Global CEO & James Copley, UK C… […]
… on OOH and how the programmatic world wishes to e… · …h on the agenda for programmatic advertisers looki… · …ing elements of the programmatic chain continue to… · …ean that the online programmatic ecosystem is real… · … that by overlaying programmatic buying models in … · …ever, adding in the programmatic element via an au… · …dustry standard for programmatic attribution model… · …I recently joined Talon as their Head of Digital, … […]
…lready being bought programmatically around the wo… · …. “We feel the programmatic buying functional… · …vered a world class programmatic DOOH solution tha… · …“OOH inventory is already being bought programma… […]
…buy-side element of programmatic trading of digita… · …eginning to embrace programmatic. This is going to… · …and the adoption of programmatic for OOH becomes m… · …Gavin Wilson brings with him a wealth of contacts … […]
…GroupM’s advanced programmatic arm, Xaxis, and g… · …h an industry-first programmatic DOOH campaign at … · …ning, and Lemma’s programmatic DOOH platform to … · …Xaxis activated the programmatic direct campaign v… · …GroupM’s advanced programmatic arm, Xaxis, and g… […]
…cessary to transact programmatically. AdMyTV, a… · …wners to connect to programmatic ad platforms, is … · …reens to the Vistar programmatic platform. AdMy… · …an place their buys programmatically through Vista… · …asily connecting to programmatic advertising.” M… · …sact in the largest programmatic ecosystem for DOO… · …tal ad dollars from programmatic.” “Accurat… · …articipating in the programmatic ecosystem,” sai… · …Vistar Media and Quividi share a global footprint,… […]
Alliance promotes ‘natural fit’ of mobile and outdoor advertising London, 16 March, 2020: Mobile-first advertising company TabMo has expanded its digital out-of-home (DOOH) reach via a strategic partnership with VIOOH, a global DOOH marketplace with access to JCDecaux’s inventory. […]
…mes Square to offer programmatic advertising, acco… · …Watchfire Signs was selected by Greyline Outdoor t… […]
…shers are embracing programmatic digital out-of-ho… · …), a pioneer in the programmatic space as one of t… · …ished a stand-alone programmatic department that h… · … enabled ECN to use programmatic in attracting new… · …all in place to run programmatic campaigns across … · …says. “The programmatic space is still a … · …the rapid growth of programmatic DOOH in Europe fi… · … says. “Ideally, programmatic in the short term… · …Much of our (ECN) programmatic revenue across Eu… · …ECN when we started programmatic was to get the fo… · …s can truly realise programmatic’s potential. … · …nfidently scale the programmatic opportunity acros… · …Australian advertisers, agencies and publishers ar… […]
…a concept as new as programmatic DOOH, but ECN was… · …Europe’s most programmatically advanced Euro… · …nd perfecting their programmatic skills ever since… · … used to help build programmatic in markets that a… · …aris. In Australia, programmatic DOOH is taking it… · …essed the growth of programmatic DOOH in Europe fi… · …is agenda. Ideally, programmatic in the short term… · …udgets. Much of our programmatic revenue across Eu… · …ory & audiences programmatically via Broadsign… · …nsition introducing programmatic selling to the bu… · …ess? We started the programmatic side of things re… · …that everything was programmatic ready. Uniquely, … · …ished a stand-alone programmatic department that h… · …nd. What value does programmatic bring to the ECN … · …ets. In the EU, our programmatic revenue, as menti… · … is at the heart of programmatic. How have you bee… · …r capabilities that programmatic has to offer, wor… · …beginning their own programmatic journey? The key … · … us when we started programmatic was to get the fo… · …s can truly realise programmatic’s potential. We… · …and monetization of programmatic gains traction, w… · … the integration of programmatic into DOOH plannin… · …to their campaigns, programmatically or otherwise.… · … to navigate in the programmatic space and how did… · …European market for programmatic, given we had the… · …all in place to run programmatic campaigns across … · …. Additionally, the programmatic space is still a … · …the introduction of programmatic to DOOH? If so, w… · … owners transacting programmatically? Is there a t… · …nfidently scale the programmatic opportunity acros… · …tion do you foresee programmatic bringing to the A… · …ue flexibility that programmatic DOOH provides to … · …“Veteran” might seem like an interesti… […]
…a concept as new as programmatic DOOH, but ECN was… · … of Europe’s most programmatically advanced Euro… · …nd perfecting their programmatic skills ever since… · … used to help build programmatic in markets that a… · … Ideally, programmatic in the short term… · …udgets. Much of our programmatic revenue across Eu… · …SS? We started the programmatic side of things re… · …that everything was programmatic ready. Uniquely, … · …ished a stand-alone programmatic department that h… · …ets. In the EU, our programmatic revenue, as menti… · …r capabilities that programmatic has to offer, wor… · … us when we started programmatic was to get the fo… · …s can truly realise programmatic’s potential. … · …and monetization of programmatic gains traction, w… · … the integration of programmatic into DOOH plannin… · …to their campaigns, programmatically or otherwise.… · …European market for programmatic, given we had the… · …all in place to run programmatic campaigns across … · … Additionally, the programmatic space is still a … · …nfidently scale the programmatic opportunity acros… · …ue flexibility that programmatic DOOH provides to … · …“Veteran” might seem like an interesting word … […]
…imize yield through programmatic backfill. Vistar … · …"The prime real-estate we have right before someon… […]
